Centralized Energy vs Decentralized Energy

Two worlds of energy seem to mix today: one linked to the centralized energy sources, some will say the old world and the one related to the decentralized energy sources, the same people will say the new world or the world of the new energy.

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Negative Rates Have Damaged Banks

Different members of the ECB state that effects of monetary policy on banks’ profitability have been “broadly neutral”. Many also refer to papers defending that banks lend more under a negative rate scenario.

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Everything You Need to Know about Automated Cybersecurity

Automated cybersecurity defense mechanism offers companies sophisticated solutions to battle against the onslaught of cyber-attacks.

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Bangalore Leads Real Estate Revival

Bangalore housing sales rose by 80% in Q1 2019 against Q1 2017, unsold stock declined by 44% City’s inventory overhang declined from 42 months in Q1 2017 to 15 months by Q1 2019 end; new supply rose by a mere 39% 31% NRIs see Bangalore as most preferred city for investment – ANAROCK Consumer Sentiment Survey 

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Micro Influencer Marketing: Cutting Across Stereotypes

Microinfluencer Marketing is a rising trend in the digital marketing space. Over the last few years, it has carved out a special place for itself in the minds of marketers and brands at large. There is a huge amount of significance associated with the right endorsements for brands. The big brands find it easy to sign up famous personalities or celebs to promote their products but it is the small ones which are compelled to be more creative and find micro-influencers to carry their message to the right audience. Studies have also proven that more than 80 percent of consumers are tempted to buy products following the recommendations by micro-influencers.

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