How to Generate the Perfect Brand Colour Palette
Every colour has a meaning triggering a special emotional response.
- 09/09/2019
- 4
Remarketing on Google: What is it?
It is a common occurrence that a majority of the people who visit a particular website bounce back in seconds. In fact, statistics have shown that only less than a percent of people who visit your website actually result in making a transaction. If you think it is hard to get people to your website for the first time, it is harder the next time as they already know what they will be served with largely. But the best part of the story is that it is not impossible and there are ways to get back your lost traffic.
- 06/09/2019
- 6
Importance of Negative Space in Design
Imagine you are looking at a web-page which only has a logo in the center of the page surrounded by nothing. Yes absolutely nothing around it and yet it is highly effective. What do you feel is the most prominent feature of such pages? If you think it is the logo, think harder? Logos can be found everywhere, and if it were just the logo why would the designer not keep other elements on the tray? Whitespace! Yes, now you are talking business. The whitespace or what is better known as the negative space has emerged as an essential element of design.“Whitespace is to be regarded as an active element, not a passive background” - Jan Tschichold
- 05/09/2019
- 6
Importance of Email Marketing for your Business
Ever since 1978 when the first marketing email was sent, it still remains one of the most potent marketing tools for businesses. This is not hard to imagine as email is the first thing everyone refers to in the morning. Contrary to the growing beliefs that email marketing is dead and is mostly thrown into spam, the importance of email marketing continues to grow at a steady pace. It may not be seen as attractive and a quick mode like other channels but has been able to build a connection with the audience which values your brand and is highly likely will prefer it over other brands. The real value of email marketing lies in the fact that it is used for building relationships with your loyal customers and give them valuable insights that will be helpful to them in their business endeavors.
- 30/08/2019
- 6
Essence of Minimalist Website Designs
Less is more. Now, this has also been extended to web design. Minimalism is basically the art of using minimum elements to create maximum effect. Designers are constantly experimenting with different transitions, compositions and colors to implement minimalism in design. The underlying idea is to focus on simplification of user tasks. The designs may seem simple but what lies beneath is much more than minimal. Simple means effective, not easy as there are only a few elements on the designer’s tray and the task is to produce a greater effect. But it is bold and needs skills and expertise. Minimalism can thus be defined as the art of making use of only the essential elements. But why will you this?
- 29/08/2019
- 2
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