Using Google Analytics to make Business Decisions
Most businesses continuously face the challenge of generating leads as the most pressing need in their marketing efforts. Every day presented a new road-block and there was no way forward apart from drawing of patterns and trends based on traditional wisdom and tools which were primarily rested on predictive studies. This was basically because organisations lacked the magic which was hidden in numbers. Then came a new dawn in 2005 when Google after its famous acquisition of Urchin, launched Google Analytics.
- 27/08/2019
- 5
Typography Expressions: How to Choose Fonts that show Emotion
Imagine a scenario where you had many options to choose from and all you ended up with was an increased level of confusion. Yes! That is precisely what the designers go through as one of the biggest struggles they go through is how to choose fonts. Think about it, there are many options and all of them look better than others. As a designer, you have to pick the best that fits the design and reflects the true tone of the brand personality. The reaction to any blog is not just decided by the content, graphics or images but also the typography. Choice of right fonts based on the correct typography rules is essential for inciting specific emotions in the target audience and is instrumental in giving away the primary idea which will actually push people to take a certain action.
- 22/08/2019
- 5
The Significance of Golden Ratio in Design
If you have ever paused and closely looked at things around, many will show a symbolic pattern, an undefined symmetry.
- 14/08/2019
- 4
Strategic SEO for Small Businesses
Strategic SEO is highly dynamic. You have to constantly evolve and innovate to stay ahead of the growth curve. If you think you know SEO and have extensively read about search engine optimization techniques, then the next line may not make you happy. SEO techniques may change more quickly than calendar dates or may stay on a little longer, but they definitely do not stretch over months. SEO is here to stay but not the techniques. In other words, it means you need to be constantly on your toes to keep abreast with the latest updates by Google.
- 09/08/2019
- 5
How to Succeed as a Freelancer
It usually takes many years for designers to master their skills.
- 07/08/2019
- 3
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