Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.
Since ages, storytelling has been the voice of people used for conveying ideas, thoughts, and emotions. Imagine yourself narrating an incident to someone with just facts, free from any grilling emotion to glue human attention. It will be regarded as a dull piece of information which failed to arouse the interests of the audience.
Job hopping has become a new norm among the millennial. Despite the constant high rate of unemployment, employers face a tough time in retaining employees. This is especially true in sectors which are highly competitive industries. There is an equal amount of struggle for hiring managers for finding candidates for fresh postings and also retaining the ones which have already been hired. Businesses have to constantly think of new employee retention ideas to stop their employees from leaving.
Branding is essential for all businesses. Branding is not just delivering products. Some of the best branding ideas help your business create experiences and build connections with customers which is much more than the product or service you offer. People come to your brand not for the product but for the experience. That is the real essence of branding. Everything your brand identity is related with will have an effect on your brand. This can be as big as the logo design or as subtle as the choice of colors you pick for the next billboard. Marketers who have created strong brands are aware of the fact that brands live everywhere. Branding your company means giving it life and meaning. It gives shape to the reason why people should connect with your brand.
There is no doubt about the fact that a significant part of digital content is being viewed on mobile devices. The number of mobile readers has already outgrown the number of desktop-specific readers. No longer is responsive web design sufficient to cater to the needs of the mobile reading pattern, even if it may smoothly pass Google’s mobile-friendly test. You need to think deeper and work around all the aspects like text, videos, images, etc. which impact the user experience. Hence, mobile-friendly content will be truly appealing to mobile readers. Remember that you risk a high chance of losing your users if you are only focusing on responsive web design as your mobile strategy.
“If your business is not on the internet, then your business will be out of business.”- Bill Gates
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