Anuja Lath Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.



Digital Marketing Trends That Will Rule in 2018!

Businesses are leveraging the power of social media, using it at an incredible rate. It is time to get your strategies in place based on the marketing trends that will rule social media in 2018. The marketing domain is changing with technology at a fast pace, and that’s why it’s important for marketers and businesses to understand and analyze trends that will control the digital market. It’s always a good idea to improve your online strategies based on past campaigns and experiences. But if you don’t look out for trends that might come in the future, your business might miss the bus! To save you from missing out on these trends, here are 9 marketing trends to look out for in 2018! 


How to Plan a Marketing Strategy for your Business?

A marketing strategy is of how you plan to market your brand or business, specifically in the online space. Marketing your brand or business is basically the ability to make your services or products reach the right audience at the right time. Sounds easy right? It’s going to take a little more than that.