Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.
In this age of technology, online marketing strategies for small business is a must to gain leads, queries, increased sales and to earn profits.
As discussed in the previous article, Types of digital marketing- part 1, we introduced you to some the different types of digital marketing like email marketing, mobile marketing etc.
What is email marketing? It is a technique in digital marketing that has been adopted by millions of businesses and brands around the world to increase their business opportunities. Using email marketing can help share information with current or potential customers in order to further business interests.
The way we live our lives today, digital marketing is being adopted by all brands, businesses, organizations or even people who are celebrities or influencers. Today, digital marketing is more powerful than ever. With the competition and brands trying to establish authority and credibility, it becomes extremely important for a business owner, a marketer to know how to do digital marketing. We can rightly state that digital marketing has become the need of today.
Are you a musician? An artist? A photographer? Or are you an entrepreneur setting up a business? No matter what you do, a website builder can come to your rescue! It is a marketing tool that has the ability to shape your business and success. But there are hundreds of website builders out there. How do you know which one is right for you?
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