Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.
What is the importance of building customer relationships? Customer relationship plays a key role in gaining loyal customers which further boosts customer retention. Having loyal customers to your brand enhances the business growth and also the revenue.
Digital Marketing is the fuel that drives business growth. The role of digital marketing in today’s era cannot be overlooked. With each passing day, the digital marketing space is experiencing new opportunities. Digital marketing is a powerful platform for any business, whether it is well-established or just a startup.
As discussed in part 1, failure of a business is determined by various factors. Yet, majority of the times the failure can be credited to unawareness of social media. Hence it is important to be aware of social media marketing myths.