Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.
What is cyber security? How does it affect businesses? A security breach is a threat to any user or business. Are you aware of how security is breached? There can be many reasons for a security breach, ranging from phishing and snooping to hacking and more.
How do you recognize a brand? It can be determined by the colours, fonts, logo or even by something called a brand mascot. For example, when we say Coca-cola, we know you’re thinking of their very distinct font on a bright red band sitting perfectly wrapped around a coca-cola shaped bottle.
Are your sales decreasing? Do you feel like your strategies and techniques aren't working anymore? Trust me, you’ve landed on the right article.
With all businesses focusing on marketing and promotion for their business, how do you differentiate a good marketing strategy and an average marketing strategy?
The journey of a small business towards fame and success is painful due to the various challenges that are encountered on a daily basis. Social media marketing has emerged as an ultimate weapon making things easier and accessible for small business owners.
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