Anuja Lath Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.

 

 

4 Best Practices for Cyber Security Prevention

What is cyber security? How does it affect businesses? A security breach is a threat to any user or business. Are you aware of how security is breached? There can be many reasons for a security breach, ranging from phishing and snooping to hacking and more.

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How to Create a Mascot for a Company

How do you recognize a brand? It can be determined by the colours, fonts, logo or even by something called a brand mascot. For example, when we say Coca-cola, we know you’re thinking of their very distinct font on a bright red band sitting perfectly wrapped around a coca-cola shaped bottle.

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Unravel the Psychology of Selling

Are your sales decreasing? Do you feel like your strategies and techniques aren't working anymore? Trust me, you’ve landed on the right article.

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The 4 Ps Of Marketing Explained

With all businesses focusing on marketing and promotion for their business, how do you differentiate a good marketing strategy and an average marketing strategy?

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Social Media for Small Businesses

The journey of a small business towards fame and success is painful due to the various challenges that are encountered on a daily basis. Social media marketing has emerged as an ultimate weapon making things easier and accessible for small business owners.

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