Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.
What are business goals? Why is setting business goals important? Business goals are what a business expects to accomplish over a specific period of time. These could be outlined by the management or the business owner. The success or failure of a business is dependent on many things, one of them being the business goals a company sets for itself.
In today’s digital world, every business is striving to have an extraordinary online presence to stay ahead of the competition. Ask yourself, how is the online presence of your business? Do you have a great website? Are you easily discoverable on Google? Do you have social media accounts for your brand?
As a business owner, we’re sure you’re excited about the journey of building and growing your venture. But are you aware of the things that cause the success or failure of a business?
“Digital Marketing”, a term you must be familiar with today, was first used in early 1990s. If you trace the evolution from way back then, you’ll truly realize how digital marketing has evolved.
A professional website is the representation of your brand and your company's culture. It should be aligned with the mission and vision of your brand. Your website is the best marketing tool at your hands and as a business owner, you should take your website more seriously.
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