Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.
Social media has taken the world by storm! It is changing the game of marketing for businesses in today's’ technology-driven world. Every other person is connected via social media, making it extremely easy for businesses to find their target audience.
There is no doubt that we live in a world where technology is shaping the future. If we talk precisely about marketing and business, technology is the need of the hour. Every marketer out there in the real world knows how important technology has become for businesses as well as what the effects of technology on a business environment are. There are both positive and negative effects of technology for a business.
Smartphones are the best thing that happened to people in the 21st Century. With 99% of customer activity performed via mobile, it becomes essential for businesses to target mobile marketing at the earliest.
Marketing research is a big part of digital marketing. There is no doubt that it offers many opportunities for businesses to flourish online. However, there are many threats that come along with these opportunities.
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