Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.
In today’s era where we are all dependent on the Internet to complete some daily tasks, most of us are familiar with and actively involved on social media platforms.
Lead generation is the backbone of business growth! The more leads you generate for your business, the more opportunities you create for success and revenue generation. Content is the fuel in your lead generation process. Content is what attracts your users in the first place. So, if your content is able to convey the right message to your audience, you are likely to achieve even more success.
What makes you click on a piece of content such as a blog or article? Besides the fact that it might be a topic you’re interested in, how did you find it? You may have probably clicked on this article because of its catchy headline.
If you want your website to be ranked on the very top of Google search results when typing some specific keywords, you have to optimise your on-site and off-site search engine optimization (SEO) parameters.
Are you facing challenges while marketing your business? Are your marketing campaigns not showing you the results you had expected to see? It’s definitely time to work on your marketing strategy.
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