Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.
In literal terms, the Internet of Things (IoT) is the interconnection of different types of devices which may be wearable or non-wearable. The impact of this technology on business is prominent. With a major shift in the technological world, businesses need to adapt to trending technologies to stay ahead. IoT has bridged the gap between the digital and physical realities. A crucial aspect of IoT is that it facilitates communication between devices and systems, which are miles apart, in real time.
A basic question that runs through our minds is “what makes a startup company successful?” Not all startups are successful, so what are the factors that decide a startup's success?
What is digital brand building? How can you initiate a successful digital brand building campaign? When should you hire a digital branding consultant?
Twitter is a microblogging service and social network rolled into one. It enables its users to send and read each other's updates known as tweets. With the number of monthly active Twitter users beyond 330 million, it is not surprising that it is valued at $16 billion!
Social media marketing allows businesses to interact with their target audience via the internet through social media platforms like Facebook, Twitter, Instagram etc. The evolution of the digital world helped these platforms become game changers in the marketing spectrum.