Anuja Lath Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.

 

 

SEO for Small Businesses: Tips and Tricks

Online search marketing has gained popularity over the years and from being a novelty some years ago, is now a standard feature in our daily lives. Almost every business these days, however big or small has some kind of web presence and all of them are competing for top positions in search engine results pages. Larger companies and corporations have plenty of inbound links, several years of content and a dedicated stream of visitors, so it is no surprise when they manage to hog the top positions in search engine results.

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Common Mistakes Small Businesses Need to Avoid

If you watch the market closely, you will see a large number of businesses that are unable to establish a strong foothold for their business in the market. There are many well-established businesses or startups which need to focus on establishing themselves better. So, a business must avoid certain mistakes when starting out, as establishing a foothold is a risky task and the tiniest mistakes can ruin your initial process.

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How to Measure the Success of your Business Idea

The definition of success is different for every person. Your ideas of success may work perfectly for you in your personal life but the same logic may not be applicable when it comes to measuring the success of your business. Simply enjoying your work will not ensure a great future for your business. It is necessary to regularly analyze where your business stands currently, where it is headed and what you can do to improve it. This is imperative in building a foundation for what you want to accomplish in future.

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What is the Need for Customer Relationship Management ?

What is CRM? If you are associated with a business, then you’ve probably heard the term “Customer Relationship Management”. Successful businesses are familiar with this term in every aspect. There are millions of registered businesses, but have you ever thought how many of them are truly reaping the benefits of customer relationship management and understand the importance of customer relationship management in their business?

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What is Your Guest Blogging Strategy for 2018?

Guest blogging was a concept that caught on like wild fire some years ago. However marketers now question its advantages with every passing year. Former Googler Matt Cutts had declared guest blogging dead in 2014. This statement does not need to be taken literally. He did not mean that bloggers should not write content for outside publications, but that guest blogging to get links had been overdone.

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