Anuja Lath Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.



All about Cloud Computing

We’re sure you’ve heard of cloud computing, but do you know how cloud computing works? How is cloud computing influencing the IT and other industries? You're probably using cloud computing right now, without even realizing it! From data storage to communicating with colleagues and friends, all devices use cloud computing.


Digital Marketing for a Luxury Brand

There was a time when traditional marketing such as print and radio were considered the best way to connect with your audience at large! However, with the rise of digital marketing, things have changed drastically. Now for engagement, brands find digital marketing channels more quick and effective. With digital marketing, your brand has a much better shot at a strong presence online and thus, increases the chances of customers returning back. 


9 Step Guideline Describing Pay Per Click Marketing

Belonging to today’s era, we’re sure you’ve heard of PPC or Pay Per Click advertising. But do you know how pay per click really works? If you’re looking to figure out how it works, you’ve landed on the right article!


6 Reasons why your Brand is not Working for you

As a small business owner, you have a lot on your plate. From managing product quality to providing the best service, it can all become overwhelming quite quickly. So it does get very stressful when you put in all this effort, but the results don’t come through. You spent so much time building your business that you forgot about your brand.


Reasons Why You Need Google AdWords For Your Business

Google AdWords started in 2000 with merely 350 advertisers. 18 years later, a lot has changed with the number of advertisers growing exponentially.

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