Anuja Lath Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.



Importance of Market Research in a Business Plan

Market research has always been a part of the key fundamental of setting up and smoothly running a business. Never ever has a business been able to succeed without conducting a thorough market research of their audience and products & services. 


6 Future Technologies that are Trending!

Technology is playing a big role in shaping our future, considering how far we have come thanks to it. These technologies are giving us immense power to do things we couldn’t in the past. With everyday passing by, the human race is more and more dependent on technology, be it smartphones, artificial intelligence or anything the Internet facilitates. Machines and technology have changed our lives and will continue to bring interesting developments in the near future.


Importance of Customer Service in a Business

The famous saying goes “it takes years to build a reputation but just moments to ruin it.” This quote effectively addresses the importance of keeping a customer happy and satisfied. Customer service is a term that you might have come across often while purchasing a product or even while promoting a product. Since customer service and the success of a business are codependent, businesses are now focusing more on delivering excellent service to their customers. Customer service is the way a business is able to serve a customer, which indirectly reflects your brands values.


7 Ways to Retain your Customers

It is often said that getting customers is easy, what is hard is to retain them. To maintain and grow the success of your business you must learn how to retain your customers. The easiest way to do this is to first identify the factors that attracted users to your brand in the first place. Once you identify what works in attracting your customers, try to utilize it fully and generate more ideas revolving around it.

Importance of Twitter Polls for Businesses

Importance of Twitter Polls for Businesses

Twitter is unfortunately no longer the most successful social media marketing platform today.

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