Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.
What is digital brand building? How can you initiate a successful digital brand building campaign? When should you hire a digital branding consultant?
Twitter is a microblogging service and social network rolled into one. It enables its users to send and read each other's updates known as tweets. With the number of monthly active Twitter users beyond 330 million, it is not surprising that it is valued at $16 billion!
Social media marketing allows businesses to interact with their target audience via the internet through social media platforms like Facebook, Twitter, Instagram etc. The evolution of the digital world helped these platforms become game changers in the marketing spectrum.
Digital marketing is changing the face of the business world. It is ever evolving and a very important part in establishing businesses in today’s digital era. Big or small, our technology-driven environment requires all brands and businesses to have a strong online presence.
A business website is the representation of a brand. Not every online visitor is your customer. So, you need to be a problem solver for your niche specific audience. Remember, these visitors may or may not revisit your business website, depending on the kind of experience they've had the first time.
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