Anuja Lath Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.



Pros & Cons of Cloud Computing

Cloud computing has become an integral part of the digital ecosystem. Ever since its introduction in 2006 by the Amazon Web Services, it has come a long way to provide the ideal solutions to the businesses across the globe. For many, the first encounter with the term gave rise to concerns of security and reliability. The world took its pace to explore the benefits and adopt the technology. However, all concerns which looked serious at one time, have been put to rest. Cloud has come to resonate with the hearts of millions of professionals and businesses who look at it as the ultimate solution to the data storage issues. The technology has reached the steep part of the famous S-curve of any technology adoption and finally emerged as the default platform for new applications with even the legacy applications shifting to it. Although one cannot rule out the challenges of cloud computing there is much more to it which makes it the preferred choice for millions.


Qualities of Successful Graphic Designers

The role and qualities to become a successful graphic designer are undergoing a continuous change. This has been largely triggered by the evolving requirements of industry, clients and the technology. Things like design have fast-paced evolution and survival means continuous adaptations to emerging realities. There is no room for laggards. You either grow or you are outgrown.


Searching by Voice-the New Era of SEO Begins

Searching by voice is the future of the web as it is predicted that by 2020 almost 30% of all the online searches will be done with voice without the need of a screen. The trend which was initially thought to be just a new phase which will soon pass-by has managed to stay on. The mileage it attained was due to the fact that it gave the users to ability to speak to a device rather than type to search. The beauty of voice search is that it makes web searches possible by users without the need for them to scroll different sites.


Steps to Create a Powerful Blog

People from different backgrounds and with different dreams have got down to blogging to take their businesses to a new level. As a result, the webspace has been stuffed with new blogs. Despite the huge growth in numbers, these wonderful pieces of information have been found to possess superpowers as they can help you bag lasting relationships with your target audience. It is no longer experience or age of your business which will help you win the hearts of people but the sheer strength of your ideas, and the ability to take risks, etc. are the real things which give your brand the true voice. Designing a blog which is engaging and appealing is the need of the hour for every business.


Design Project Management: Manage your Design Projects Effectively

Projects are the lifeline of any business. A business is defined not only by the quality of the project but the way it is handled. Every phase in the design process is a reflection of the seriousness and sincerity and the level of commitment a business shows for the project design process. Project design forms a critical phase of the lifecycle of the project. All the basic elements of design are important and cannot be ignored.