Anuja Lath Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.



Effective Employee Engagement Strategies

Employees form the heart of an organization. Engaging people meaningfully forms the basis of all human relationships. Employee engagement ideas are all about connecting, listening, understanding and motivating people to help them perform better and achieve higher goals in life. It is about giving them space and platform to express, to suggest and feel valuable.


The Importance of Clear Communication in Business

The life they say is a game of words. Anything can be achieved if you use the right words at the right time. This holds true for all endeavors of life may it be personal or professional relationships. If you are wondering how does that fit in the success of business marketing, just remember any scenario where you need to inform, convince, entertain or engage with others, communication is your trump card. Agreed, that the topic is endless but what we are going to focus on the importance of communication in business. This will keep us in focus.


How to Manage a Small Team Successfully

Most great leaders have an integral passion to lead and build elite teams. All want to lead great teams but there are only a few who are willing to lead small teams based on mediocrity and even moderation. Good teams take time, persistence and a regular chase of personal and professional development. It takes sustained personal introspection and action based on regular feedback to build great teams. All effective team management strategies are thus centred around sound leadership.


5 Best Cross Promotion Ideas

Cross-promotion marketing presents limitless revenue growth potential and brand equity for any brand. It not only brings down operating costs but also helps to foster your company with consumers via the creation of collaborative services. Cross-promotion marketing is an intelligent tool that can take your business to the next level. You have to invest in many strategic partnerships with other known brands to make it big.


Data Mining Concepts and Process

Data has emerged as the new age of crude oil. It is the most prized and valuable asset of every organization. Data mining concepts have thus gained prominence in recent years due to the increasing need felt by organizations to make sense of the huge amount of data which is available to them.