With 1.32 billion daily active users, Facebook is widely considered the most used social media platform. 79% of Americans use Facebook—the platform with the second closest usage percentage is Instagram, at 32%. Globally the number of smartphone users is expected to reach 2.5 billion in 2019 with 36 percent global penetration, but more significantly with most developed economies expecting 70-80 percent smartphone penetration within a couple of years. This has led to massive increases in social media use over mobile. WeChat, the Social Mobile Network powered by TenCent in China, had 963 million monthly active users in 2017.Over 3.5 billion snaps are sent everyday on Snapchat as of the third quarter of 2017.
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