With Instagram affiliate marketing, you can take your business to the next level. Brand affiliates can help drive traffic to your site and generate more sales.
81% of brands are already using affiliate marketing as a part of their overall marketing mix.
Affiliate marketing is also known as performance based marketing. It is useful because it:
Here are four ways to use Instagram for affiliate marketing:
The best prospects to become your brand affiliates are your loyal followers.
People who have followed your brand from the very beginning are the ones who know your brand really well. They are the ones who trust your brand the most.
People who regularly engage with your posts are also good choices to become possible brand affiliates.
You can use tools like Follower Analyzer to identify your most loyal followers on Instagram. This app will tell you which of your followers have always liked and commented on your posts.
You can also run contests on Instagram to identify your followers who actively participate in them. The biggest advantage of running contests and giveaways regularly is that it will help you build brand awareness.
In fact, brands that run contests grow their followers 70% faster than those who don’t. Besides building brand awareness, contests will also help you to quickly find users who can be good prospects for affiliate marketing.
You can collaborate with influencers and ask them to become your brand affiliates.
Influencers are social media users who have a high degree of trust and credibility as well as a large following. They can persuade other users to buy your products or services. You can even use them to grow your list of affiliate marketers.
Finding the perfect influencer is a tough task because you need to find someone whose posts align with your core brand values.
Here are some tips for finding the best influencer for your brand:
If you fail to choose a relevant influencer, your affiliate marketing campaign might backfire resulting in loss of followers. Influencers are probably your best bet to expand your business reach.
Instagram shoutouts are a great way to reach more people and spread your brand message.
Shoutouts involve posting photos or videos of other businesses or people in your account. You can reach out to a number of users (often influencers) on Instagram and offer them a shoutout in return for a shoutout.
Instagram users will spread your affiliate marketing message with others. When more users read your message to become brand affiliates, the chances of gathering followers will increase.
Here are some effective ways to find good shoutout partners on Instagram:
People search for content on Instagram using hashtags. Associate your brand with popular hashtags in order to attract relevant users toward your business profile.
You can leverage the power of newsjacking to quickly grab the attention of several users. Storytelling + newsjacking + hashtags is the winning formula to reach your target demographic.
You can identify hashtags associated with products that you sell and provide deals that shoppers can’t resist. You can add a small link in the message to allow users actively looking for deals to become your brand affiliates and get a huge discount in return.
Instagram Stories are also a great way to promote your hashtags. More than 500 million users use Stories every day. This means there’s a huge opportunity for your brand to build a loyal following.
Since Instagram Stories last for only 24 hours, they are perfect for sharing limited-time offers.
You can also create polls in your Instagram Stories to increase user engagement. People love to choose between options. When you post a poll, people quickly engage with it and vote for their preferred option. More engagement leads to greater brand visibility.
Here are some additional tips to identify and promote your hashtags:
Instagram is the perfect platform to market your product or services via affiliates. Everything revolves around influencers and your brand followers when it comes to Instagram marketing.
The first step towards building authentic relationships with your followers is by identifying who your followers are and what they value in their lives.
By collaborating with influencers and followers, you will not only increase your sales but also build credibility for your business.
Got any more affiliate marketing ideas for Instagram? Let us know in the comments.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.