4 Questions of World-Class Entrepreneurs

4 Questions of World-Class Entrepreneurs

Daniel Burrus 12/07/2018 6

Several years ago, I was a keynote speaker at the first world summit for Entrepreneur of the Year Award winners hosted by Ernst & Young (EY). It was held in Singapore and the theme was “Access Asia.” 

It was a global summit, but the theme was on identifying new opportunities in China and India. As I talked to the award winners and other leaders in attendance, I noticed that one word kept standing out. They all referred to the tremendous “hunger” people had to shape their future, grow their economy and enhance their standard of living. 

It was clear that millions of people saw change as opportunity that offered real economic hope for themselves and their country. The young as well as the old were excited and engaged in the rapid changes going on around them. Their view of the future was positive. 

Here are 4 questions I have for American business innovators to ask themselves:  

1. Are We Hungry Enough?

Governments are slow to change, but the governments in China, India and Indonesia saw real opportunity for economic growth and took unprecedented actions to ensure that Asian technology would play a key role in boosting their economy. Cars, smartphones, biotechnology, A.I. and renewable energy have all been areas of ongoing innovation and growth. 

As I listened to highly successful Asian entrepreneurs young and old alike, I asked myself:

  • How hungry are the thousands of American executives who are close to retirement? 
  • How hungry are the youth of America? 
  • Are American’s optimistic or pessimistic about the future?
  • How willing are Americans to spend time learning new things? 
  • How well do American businesses anticipate the impact of game-changing technology and take advantage of it before it becomes disruptive? 

Change is hard if you’re on top and really don’t want to change. However, if you see change as a pathway to a better tomorrow, it’s welcomed and encouraged. I have worked with a wide variety of businesses in many countries and the motivation throughout Asia is without comparison.

2. Are We Ready to Work Hard?

Asian immigrants see opportunity in the U.S. and work hard to realize their dreams. The result is a very high success rate. 

Most Americans have the amazing opportunities of freedom and democracy. We think we are the best, and we show it. All too often, we spend our time protecting and defending the status quoinstead of leading change from the inside out. 

The result of protecting and defending the status quois less hunger to learn, grow and take advantage of all the new opportunities available to us.  

3. Do We See Changes as Opportunity? 

I can tell you from working on our Burrus Research scholarship program, America’s youth hasn’t seemed very hungry. I have noticed a change recently; Millennials and their younger counterparts are increasingly seeing the tremendous opportunity the future has to offer and that they now have to become more optimistic. They are seeing leading change as a vehicle to a better tomorrow. 

History has shown that once Americans clearly see future opportunity on a personal level, they develop the hunger to actively shape the future for themselves and others. All too often, it takes a tragic event such as Pearl Harbor, 9/11 or massive layoffs to unite and mobilize us to change the status quo.

The good news is that we don’t have to wait. As leaders, we can create hunger that leads to action by helping our people clearly see the personal opportunities change represents. Yes, I said personal. If we only discuss organizational opportunities, we will never create hunger.  

4. Do We Know Where to Start?

Ask yourself: Do I have a strategy to create a personal hunger for my employees or students? If the answer is yes, great! I’m sure many of your peers and colleagues would love to hear your success stories. 

If the answer is no, it might be time to form your own network of like-minded future thinkers and innovators and brainstorm together. In today’s age, social media can provide us with a free, always-open channel of communication to do just that.  

Consider logging on to some Twitter chats hosted by business authorities you admire. Don’t just connect on LinkedIn, be sure you are communicating and collaborating there. And by all means, continue to learn from each other the old-fashioned and perhaps the best way – face to face. 

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  • Kyle Howie

    I think the number one advice I can give is just do your best. Just get your feet in the water and do it. I learned a lot from just trying it out.

  • Alex Miller


  • Daniel Thompson

    It is important for millennial entrepreneurs to stay firm to what they believe in.

  • Harry Eaton

    Failure should not be seen as a failure but as a challenge.

  • Jackie Allen

    Staying true to your vision and keeping that straight line is something you need to be consciously doing.

  • Alec Humphries

    Rather than waste time comparing ourselves with others, why not look at how we can improve ourselves instead.

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Daniel Burrus

Innovation Expert

Daniel Burrus is considered one of the world’s leading futurists on global trends and innovation. The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker. He is a strategic advisor to executives from Fortune 500 companies, helping them to accelerate innovation and results by develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. His client list includes companies such as Microsoft, GE, American Express, Google, Deloitte, Procter & Gamble, Honda, and IBM. He is the author of seven books, including The New York Times and Wall Street Journal best-seller Flash Foresight, and his latest book The Anticipatory Organization. He is a featured writer with millions of monthly readers on the topics of innovation, change and the future and has appeared in Harvard Business Review, Wired, CNBC, and Huffington Post to name a few. He has been the featured subject of several PBS television specials and has appeared on programs such as CNN, Fox Business, and Bloomberg, and is quoted in a variety of publications, including The Wall Street Journal, Financial Times, Fortune, and Forbes. He has founded six businesses, four of which were national leaders in the United States in the first year. He is the CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities. In 1983 he became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. He also linked exponential computing advances to economic value creation. His specialties are technology-driven trends, strategic innovation, strategic advising and planning, business keynote presentations.

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