5 Elements of a Successful Business Website

5 Elements of a Successful Business Website

Anuja Lath 30/03/2021
5 Elements of a Successful Business Website

Modern web designing is all about enhancing the user experience.

For the same reason, website design trends like minimalism and sufficient white space continue to top the charts. Webmasters continue to search for a single “winning formula,” but in today’s day and age, that’s hard to find.

So, it’s better to design your business website by incorporating the standard website elements and continue to improve with the various technological advancements while keeping an eye on consumer behavior.

Here are five elements of a successful business website that you must get right:

1. Smooth Navigation: Solid CMS and Backend Infrastructure

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If the visitors have a hard time navigating your website, there’s no way you’ll do well in this competitive digital marketplace. You can provide a hassle-free search bar and limit the menu options to offer an easy-to-navigate website to your consumers. Webmasters often pay the price for being too fancy and radiant with their web designs.

It’s something a user never wants because they’re on your website to solve their purpose. If they don’t know where to go after landing on your homepage, it’s a red alert for your business platform. You can use an online business website maker like Google My Business to craft stylish websites that offer a seamless navigation experience to your customers.

It's important to monitor the reactions of your visitors as well. When you're figuring out how to measure the success of your website, it's essential to include those who are using it. Pay attention to their feedback and make necessary changes to improve the overall user experience.

2. Compelling Home Page & Easy to Read

Follow the mantra of “less is more” if you want to improve your website’s readability. Use curated sentences, remove any unnecessary clutter from your website’s content, and don’t make things overly complicated. Utilize tools like the Flesch Reading Formula to check the content’s readability.

With the surge in mobile traffic, offering to-the-point content becomes more critical than ever. Pay special attention to the content’s formatting too when designing a business website. A hard-to-read font style and tiny font size won’t do your website any good. Don’t forget to use standard typographical tools like bold and italics to highlight the key points.

3. Responsiveness: SEO & Mobile Friendly

responsive web design shapes well on various screen sizes, be it a desktop, mobile, tablet, or even the smart TVs. Today, webmasters prefer to take a mobile-first approach and then optimize their website for other devices. Highly responsive websites get thumbs from the search engine crawlers, and the same boost your SEO performance.

You can make use of tools like Responsinator and Responsive Design Checker to evaluate your website’s responsiveness on various devices. Wix, the best website design builder, helps you design websites that are responsive to all screen sizes.

4. Visually Pleasing With a Clear Message

Humans are visually oriented creatures. If your website offers stunning visuals, be it photos, videos, or infographics – you have a great chance of increasing the on-page time and consumer engagement. Hero images are also a modern solution to create a memorable visual experience that makes the users return to your website.

You can edit the on-page photos as per your liking with Canva and fine-tune your video content with Filmora. Avoid overloading your business website with too many photos and videos as they impact your website’s loading speed. Include the ones that add value to your textual content and have the wow factor to amaze the visitor.

5. Key Features: Content is King, Call-to-Action, About Us & Contact US

Work Matter

You have done the hard bit really well by designing a business website that enthralls the users and wins their trust. Now, it’s time to place a visible call-to-action and convert the visitors into your customers. It can be a simple “buy now,” “apply today,” or “call us,” button that redirects the user to the payment page or displays the necessary details.

You can use the Button Optimizer tool to craft stylish CTA buttons that align well with the rest of your website. Never throw too many CTA pop-ups at the user or else they’ll exit your website and frame a negative image of your brand. A loud and clear call-to-action button is more than enough to bring conversions if you have offered quality content beforehand. Don't forget to include your "About Us" & "Contact Us" pages. 

To Conclude

It doesn’t matter if you design your website with HTML/CSS or a website maker – what matters is its performance and the value it offers. The critical website elements we have discussed above highlight the importance of keeping things simple, following the basics, and prioritizing your target audience.

An easy-to-navigate website that uses elegant typography to increase its readability works wonders for any business. It should also be responsive enough to work on various screen sizes. Visuals and CTA buttons can make or break any website so use them wisely to your advantage.

Which aspect of website design do you think is the most critical? Let us know in the comments section. 

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Anuja Lath

Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


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