Do you know why links are important to a business? What are the benefits of link building? Link building is a major factor in determining how Google ranks your web pages. This is because links act like signals to Google that the information shared on your website is genuine and trustworthy to share. Websites with higher backlinks have a higher possibility of enjoying better rankings. Some of the benefits of link building are earning huge referral traffic, building brand image etc.
However, if you think just getting plenty of links will help in increasing your search engine ranking, you are mistaken. Link building must be done in the correct manner, wherein you acquire high quality and genuine links from highly relevant websites.
Here are 5 powerful link building techniques for 2018:
As users when we come across blogs or articles that have the keyword “2018” in the title, we are all the more intrigued by that blog. This is because it gives an assumption that the tips mentioned in the blog are up to date and apply for the current year.
This is why blogs that have the keyword 2018 perform much better than others and help in generating good quality backlinks.
Let’s say you come across two blogs that talk about the same topic i.e. marketing strategy – The first one says “How to Plan a Winning Marketing Strategy for 2018” and the other says “Winning marketing strategy for 2017.” It is likely that you will click on the blog that offers the latest trends.
Is yours a local business? List your business on local business directories! It’s the best way of attracting traffic to your website.
Getting your business listed in local directories helps improve your business position in local search results. However, while creating a local business citation, remember to add the same address you feature on your website. These citation links are important for local rankings and this further helps search engines verify your business location.
Creating infographics is another great way to promote your links.
Content in the form of infographics is much easier to consume by users as compared to articles or blogs. This is why users prefer sharing such content either on social media or on the web. This attracts online viewers instantly and helps in getting backlinks to your website. These act more like social links since people tend to share these on social media platforms like Facebook and Twitter.
However, when you create an infographic, it should be simple, relevant and easy to understand. Renowned websites often use infographics and these tend to become viral on social media easily.
Heard about social bookmarking websites?
Millions of users are logged into social bookmarking websites. Thus getting online visitors from these sites is very simple. All you need to do is add and share your content whether written or pictorial. These bookmarking sites show content that is trustworthy and have a credible source, which improves your search engine rankings.
A good example of this is Reddit. Content marketers who have submitted their content here have experienced huge traffic from online viewers. Medium is another online blog publishing platform where users read, write and share content. Thus getting natural backlinks from these sites becomes easier.
This is one of the easiest ways to acquire backlinks if you have the time and expertise. It is a good practice to give a link to your website, wherever relevant.
Find good quality blogs that are aligned with the nature of your business. Build credibility and brand image by actively commenting on relevant blogs. This will help boost your brand visibility and other viewers who are interested in similar business are most likely to visit your website.
Now that you know why link building is important for a website, you should also know that link building does not show instant results, it does take a while to build a lot of links. What link building techniques you have been using? Let us know in the comments below!
Reach out to us for a free audit of your business website!
Was this article helpful? Sign up for the monthly newsletter!
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.