As no website is perfect, there is a never-ending need of redesigning your website.
When you make small or major changes in your website design, it sometimes leads to massive benefits for your company. Though redesigning your website is not as easy as it seems.
A website redesign does not always mean modifying the entire website, but also minor changes that can add to a better user experience. Moreover, the best part is the feeling of having a brand-new presence online at the end of the redesigning process. In this article, you will get information on major reasons to know “when” and “why” to redesign your website.
Below are 5 compelling reasons to help you know exactly when redesigning your website is needed:
Do you think your website isn’t meeting your expectations? It can be a poor scrolling experience, “Click to buy” or “Click to subscribe” icons are not sufficiently visible. On the other hand, your website has an excellent-looking design yet the results are not satisfying.
To correct this issue, start analyzing the conversion rate. For this, monitor the user behavior on the website and try to detect the points where they stop and leave. Also, check if there is a website with a similar design as yours, or if the pages are properly linked. Well, if you find any of these issues, it's high time to reset your website redesign goals.
If the question “why redesign your website?” is popping up in your mind; then try having close contact with your client support team to help you know the problems with your website. Through customer care support, you can easily know what your website users or clients have a view of your online presence. You may get reviews like-
Your website is difficult to use on mobile
The product tracking option is not responding
Clients cannot find you online
As the customer is one of the most important elements in any business, catering to their needs efficiently should be your priority. So, you must redesign your website according to your customers’ needs and expectations and reviews.
In this era, when there is strong competition and every company is trying to compete with another, everything relies on how credible your business is. Moreover, companies invest a lot in their websites to build credibility online.
Additionally, if your website is outdated and not credible enough, then it needs good website redesign steps. One of the best ways to build credibility online is to add logos of companies on your site that are your clients.
Is your website running slow? It generally means that your site is not well-developed or the hosting service that you are using is slow. If this is the issue, you should start redesigning your website. Today, website visitors want fast responses & results.
To check your website’s speed, use the free online tool- GTmetrix. Moreover, a slow-processing site can make you lose visitors, and hence it will negatively affect the SEO too. Irrespective of how interactive the website is, if its loading speed is low, it will have a high bounce rate.
If your site is difficult to update, do consider changing and resetting your website redesign goals. Website traffic depends on the regular updating of content. And if you are not updating the website content, you will start losing ranking and visitors. Some examples of updating your content quickly and easily are-
Select the best-suited website builder
Update your content regularly
Give your website design a makeover
Optimize your site for SEO
Use Social Media platforms to increase traffic
However, your work does not end with redesigning and updating your site, it is a rather never-ending process that needs your attention closely.
Never resist making updates to your website, even if it requires a lot of money because the results you are going to get are enormous. Your website redesign goals can be improved functionality and smooth processing, etc. Most businesses like to give their websites makeovers to stay fresh and offer users something new. There are many options available to check your site’s reach, evaluate the design and also help you with website redesign steps.
Further, make it a habit to regularly check your website’s performance and ensure it has a strong presence online. Moreover, you can now reach out to several companies for website redesigning services, and give a fresh makeover to your site!
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.