5 Steps Startups Should Follow

5 Steps Startups Should Follow

Anuja Lath 01/06/2018 6

There is no fixed formula for online business success. It involves lots of factors that can make or break your business and the one that plays the most important role is the beginning.

Starting an online business is not a cakewalk! The amount of investment that you make in terms of time and efforts can sometimes be exhausting and result in failure.

So, how do you start your own business online and turn it into success?

By following the right processes that lead to favorable results!

Here’s a step-by-step online startup business guide on how to start a business from scratch:

Have a Business Plan

This is the first step that includes your strategies, course of action, market research about the target audience, competition, etc. Everyone benefits from making a startup plan for running a business and communicating ideas more effectively. It helps create a defined path provided there is clarity so as to reach your online business goals more easily.

Check Market Viability

You have a brilliant online startup idea in your mind but you’re not sure about how to make it successful. The answer to this is: by tapping into the right market, which will turn your idea into reality.

To make sure that you’re catering to the most suitable audience, do some research and then find your niche market that is profitable and fulfills all your business objectives.


One of the toughest decision is to determine how to raise funds for your online startup business. It gets so difficult at times, that you have to completely give up on the idea of starting an online business due to insufficient funds. There are several questions that come into the mind. These can be questions like where can I borrow funds from, do I need to borrow money?, what are the different ways to fund your startup, etc. So, it is important to carefully analyze and then take the final call when it comes to finances.
Choose the right source of financing that works best for your online startup business.

Create a Website

You can set up your own website online, however, if you have access to a bigger budget, it is a good idea to hire a professional web designer. If you want to sell your services and products online, it is essential to have a website. Having a website creates a better user experience for your users. Once you’ve decided upon your business name and structure, you are ready to set up your website and kick start your online business.

Indulge in Social Media

As of 2017, there are 2.46 billion users on social media. This clearly shows how social media can be used as a medium to reach your target audience at large!
Platforms like Twitter, Facebook and Instagram are helping brands connect with users and share their unique ideas and information.
If you still haven’t explored social media for your online business, then you are missing out the best and fastest way to reach people across the globe.

We hope with this article you can get the ball rolling for your online startup business!

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  • Daniel Heron

    Great tips. I have just started my own online business.

  • Chloé Clark

    Having a strong business plan is definitely the most important factor!

  • Melissa Gallé

    I like this simple framework of explaining how to start a business.

  • Joshua Webb

    Pretty short and solid advices.

  • Gabriel Luckhurst


  • Michelle Atkins

    Really helpful, great content !!

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Anuja Lath

Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


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