6 Factors Affecting the Success of a Small Business

6 Factors Affecting the Success of a Small Business

Anuja Lath 29/06/2018 13

As a business owner, we’re sure you’re excited about the journey of building and growing your venture. But are you aware of the things that cause the success or failure of a business?

For some, success comes quick. And for most people, success comes with time, challenges and failure too.

However, no business is perfect. All businesses have their ups and downs and fair share of challenges. But wouldn’t it be great to know what causes harm to a business? And what causes it to grow fast? If we did, without a doubt, planning strategies for a successful business would be easier.

So, here are some internal factors affecting your business’s success:

Focusing on Too Many Things

One of the biggest mistakes you can make as a business owner, entrepreneur or a startup owner is to focus on too many ideas at once. Don’t overwhelm yourself with the mere excitement of diving into too many ideas.

By focusing on too many ideas at once, you reduce the amount of quality thought given to each idea and hence your focus is split over multiple ideas. But for a successful business or quick growth, you need to put all your energy and thought into the one idea that you think is going to make it big.

You should be focused on a single idea and make sure you don’t lose track of sight of it by getting distracted by other ideas.

Not Keeping your Team Informed

Something that can really affect your business is not having clear communication with your team members. If your staff does not know about your mission or strategies in place, they are not going to be on the same page as you. And for a business to grow, it is important that you and all your team members are on the same page, working towards the same goal: a successful business.

So, always keep your team informed about things happening in your business and industry or decisions that are taken and affect the business in the larger sense.

Your Target Audience

Imagine not knowing who you want to sell your product or service to? Can you imagine Apple trying to pitch its products to a target audience aged 60 and above? Chances are, their business won’t succeed at all!

Unless you understand your target audience, it can be very difficult to market your product efficiently and hence even make a sale. To make sure your business is on the path to success, make sure you and all your team members understand exactly who your target audience is.

An Inefficient Product or Service

As a business, what you offer to your target audience is what really matters. What is it that your business offers? Is it a product? Is it a service? Are there people out there who need these products or services? Why do they need them? Are you solving a problem they face?

So many questions can be asked when it comes to what your business has to offer. Another thing to keep in mind is the efficiency of your product or service. Unless it is truly useful and in demand, your business will not achieve long-term success.

Lack of Attribution

A lot of businesses have failed due to lack of knowing where they went wrong. A failed product or an inadequate marketing campaign, there are several things that can slow down a business. But what can really kill a business is not knowing where they are going wrong.

You need to be aware of all activities that have an impact on your business. Did your last newsletter have an impact on your sales? You should know! Does your referral system work wonders? Track it and find out. Did someone leave a bad review on your website? Could that be the reason for a fall in your visitors?

Be fully aware of what affects your business to understand how to fix it! Use tools like Google Analytics to pinpoint the exact errors.

Incomplete Marketing Plan

Last but not the least, make sure you have a superb marketing plan in place. You should have your marketing plan chalked out from start to finish much before you plan on running your campaigns.

Whether you plan on running marketing campaign online or offline, make sure you understand the purpose, process and how to track results for the same. Use tools like insights and Google Analytics to see how well your campaigns perform.

If you went out looking for reasons why your business isn’t growing, we hope this article helped you out! If you think we missed out on some points, let us know in the comments below!

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  • Harry Greenwood

    Businesses have to be able to respond to change quickly or they will fail....

  • Yes Harry, agree here!

  • Melissa Maclean

    Successful business people know that they have to take risks, but not foolhardy ones.

  • Craig Herstell

    Small businesses are often able to respond to changing consumer demands more quickly than larger businesses.

  • Dean Costello

    Studying demographic trends also helps business people assess the growth and development of the economy and business.

  • Yes Dean, studying demographic does help.

  • Eric Bruder

    For a business to be successful, the entrepreneurs who start it and the employees who continue to develop it and contribute to its success must have certain qualities.

  • Alex Gill

    The very best business people see problems as opportunities.

  • In reply to: Alex Gill

    Yes Alex, they consider problems as opportunities!

  • Nathan Wilkinson

    The road to success is often paved with failure.

  • Yes Nathan, it is!

  • Barry Parker

    Perseverance helps to turn ideas into reality, solve problems, and achieve major goals.

  • Yes Barry, couldn't agree more!

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Anuja Lath

Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


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