What are the benefits of using a landing page?
You may be asking why you need to establish different, independent pages to which visitors will be sent when they click on calls to action on your website. After all, creating landing pages takes time, and you'll need a lot of them. However, the landing page is an important part of lead-generation marketing.
A landing page is so named because it does exactly that - it directs a visitor to a web page. Landing pages send traffic to a website via a link in an email, social media post, Facebook advertising campaign, direct mail, or pay-per-click ad. Landing pages encourage users to fill out a form or call a company, which helps businesses generate leads. Beginners can visit the landing page builder to generate their landing pages. There are numerous designs for your landing page that are provided free of cost on the 99 designs website.
Post-click landing pages are becoming increasingly popular as organizations become more data-driven, thanks to their potential to generate a high return on investment. According to research, businesses that use 40 or more post-click landing pages generate 120 percent more leads than businesses that use less than 5. While having more landing pages appears to assist both B2B and B2C businesses, research appears that having 40 landing pages is significantly more advantageous for B2B businesses. Check out amazing B2B landing page examples at the Search engine journal.
Image source: Hubspot
Landing pages offer distinct advantages over a company's website, making them an excellent lead generation and marketing tool. Multiple courses can be taken on your company's website, however, landing pages allow for more targeted action. The driving factor behind landing pages is their distinctiveness. One of the businesses that have acquired landing pages on a large number is hotels. Hotel landing pages have gained much more popularity in recent times. You can check examples of hotel landing pages here.
In this article, we'll go through seven benefits of landing pages for your organization.
One of the most important advantages of landing pages is that they directly support your business objectives, such as accessing a new niche market, promoting a new product, attracting new clients, or increasing sales. Landing pages are beneficial to your business because they can be tailored to the precise audience or objective you're aiming for, and they allow you to track your progress toward that goal.
Landing pages are designed around certain activities that can be adjusted to match your business goals, such as signing up for your mailing list, providing contact information, subscribing to a newsletter, making a purchase, or requesting a consultation.
A smart landing page will perform the same thing as your website in terms of influencing a visitor's choice to take action. A landing page sets a clear action for customers to do and makes it as easy as possible for them to do so. A call to action is what this is called. As a result, you'll see more of that kind of behavior (also known as conversion). Landing pages assist your business because more conversions usually equate to more customers and more revenue.
When you attach a landing page to a specific campaign, piece of content, activity, or source, you can see which channels are bringing in the most leads, which themes and offerings are the most popular, and which campaigns are the most effective. One of the best practices for landing pages that might yield significant information is to track user behavior. These types of insights can help you increase your overall efficacy by refining your understanding of your target audience and advertising methods.
Furthermore, if your landing page includes a form, you may use the information asked in the form to learn more about your visitors, such as their unique difficulties, desired consultation day and time, or special details they want you to know. Landing pages can also help your business by providing data and insights through A/B testing.
A/B testing is a powerful technique for ensuring advertising success. You can test out different landing page elements to determine what works best with data and analytics available for your landing pages. You can compare a video's effectiveness to that of a photograph, play with different tones, styles, and words, or alter the color of the buttons.
Click-through rates influence a successful Search Engine Marketing or paid search campaign, and landing pages influence click-through rates. For example, you could utilize a search engine marketing campaign to bid on keywords so that your company appears when someone types in "bathroom remodeling" into a search engine. The ad's link may lead to your homepage or a subpage on your website, but it will only attract visitors to your site. Instead of referring users to your website's homepage, use a landing page to get more leads.
Visitors will be directed to a single web page by a landing page created specifically for an advertising campaign. They'll find only the information they're looking for on this page, improving the chances that they'll call your company or fill out a form and become a new lead. Because this is exactly what the person is looking for, and the landing page makes the user's final objective even easier, they are more likely to click on the link and complete all of the steps.
Your visitors may become lost in the material or distracted by other links if your advertisement takes them to your website homepage, which provides broad information that isn't geared to a specific advertising aim, making them less likely to call your firm and become a new lead.
Landing pages are frequently used for lead generation, which means that a company receives phone calls or form submissions from people who are interested in becoming potential leads. As a result, a landing page could feature or link to a form that asks the user for information such as their name, email address, phone number, or company. Your landing page might assist you in growing your email list if you use a form on it to gather email addresses. You can include an "opt-in" option when someone fills out a form, allowing them to request to receive emails and special offers from your company.
These opt-in users may be added to your email list, and you can send them newsletters, announcements, specials, and promotions (all of which can link to other landing pages! ), keeping your company top-of-mind and informed.
Because landing pages are focused on a particular action, objective, or journey for a visitor, the content must be centered on that activity, goal, or path. Moreover, aspects of the landing page can be optimized to make that task as simple as possible. When a user perceives that their course of action is obvious and that you are assisting them in achieving that course of action, they acknowledge that you are aware of their issues and have considered the best method for resolving them. Another way to boost the credibility of landing pages is to include customer testimonials for the product or service being promoted. By demonstrating the success that others have had with the product or service that your landing page is centered on, you can increase your conversion rate.
It's critical to match the landing page's style, appearance, feel, and copy to the material that links to it when creating a landing page. A landing page with consistent branding is another marketing approach for increasing brand awareness. This will benefit your business by improving your branding consistency across numerous types of media and offering users additional possibilities to recognize and engage with your brand. When a visitor lands on your landing page, they will be more familiar with your company's branding and are more likely to recognize it. Because customers are more inclined to buy or utilize a service from a company they recognize, it's vital to make sure your organization is well-known.
Landing pages are created to assist users in taking the action you want them to take in order to achieve your company objectives. They aid in the improvement of client relationships, company intelligence, and the success of marketing efforts. See for yourself by utilizing one in your next campaign.
The most significant aspect of landing pages is that they are goal-oriented. To put it another way, you tell your clients exactly what you want. You can use this to increase sales, subscriptions, or any other objective. It's completely fine to have a landing page without a website.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.