Like any other form of marketing, visual content marketing is on the rise. Visual content marketing is not only about amazing pictures in blog posts or colorful infographics but there is a lot more to it. It’s a powerful content marketing tool that incites the human mind to deliver information and tell the brand story in a more compelling way.
Visual content marketing means marketing with pictures. It is done using images, videos, infographics and memes to deliver valuable and relevant information in an engaging visual format.
In contrast to the written content, visual content has a higher impact on a human’s mind. According to PR Daily, blogs/articles with visuals get 94% more total views than those without any visuals. The reason being that visuals appeal more to a human’s eye and encourage people to visit your website, know your brand better and buy your product/service.
Some common visual content marketing examples include Pinterest, Instagram, Grammarly cards and Neil Patel’s visual guides.
With the increasing use of social media sites, visual content marketing is becoming more and more popular. Digital marketers and business owners are making use of this strategy profoundly for their visual campaigns. If you are an entrepreneur or digital marketer and haven’t applied this strategy yet, you must consider doing it now.
Here are 4 main benefits of visual content marketing that your business can reap.
According to the Social Science Research Network, 65% of people learn through visuals. They comprehend better with images, videos, and other visuals than with written words.
If you want to raise brand awareness among your target audience then incorporate visual content marketing strategy in your business plans. This will gradually increase your brand recognition. Check your company’s website and landing pages and update them with compelling graphics, icons, photos, videos and other visuals every month. Also, make use of infographics and banner images in your blogs to attract readers.
In the past, you might have implemented numerous digital marketing techniques and tactics to generate website traffic. But was visual content marketing one of them? If no, then it’s time that you do.
Visual content gives a unique touch to your website and grabs the reader’s attention. Besides playing with words to show the value of your products and services, make use of visuals as well or you can use both to have a greater impact on your audience.
You can also invest in video production. It costs a lot but a quality video can generate a lot of traffic.
Visual content is more engaging and powerful than written content. Adding pictures and graphics to the written content make your marketing campaigns more interesting.
Instagram and Facebook are two such examples. The ever-increasing popularity of these social sites is because of videos and images. It has been observed that Facebook post with images had 2.3 times more engagement than those without images!
Eventually, implementing a successful visual content marketing strategy can generate leads and increase sales. It has been reported that the brand’s video influences 81% of viewers to buy a product or service and 95% of people get to know about a product by simply watching a video. Thus, many companies are beginning to realize the importance of visual content marketing strategy to increase conversion rates, especially when added to landing pages.
We hope that this article helped you to gain a better understanding of visual content marketing and its benefits.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.