Best Marketing Campaigns of 2020

Best Marketing Campaigns of 2020

Anuja Lath 10/11/2020 6
Best Marketing Campaigns of 2020

2020 unravelled some innovative and socially driven campaigns that can inspire marketers from all around the world. 

Here are the top 5 marketing campaigns of 2020. 

1. Heineken’s Post-Lockdown Invitational Campaign

Heineken has a reputation for coming up with creative marketing campaigns. 2020 was no different. The company ran an ad campaign, welcoming customers to the bars, guaranteeing no health concerns. The campaign had the essence of responsibility, asking consumers to adapt to the new normal safely. 

They stressed on wearing face masks and requested visitors to maintain social distancing. The target audience was impressed by their proactive initiative, and other brands followed their “responsible” campaign. Want to learn how to entrust the audience through marketing? Learn it from the marketing campaign ideas of Heineken. 

2. Facebook’s Thumb-Stopper Campaign

People connect with relatives, friends, strangers, and brands on Facebook. To diversify this bond, Facebook came up with the Thumb-Stopper campaign. It was a short-video, open-to-all idea that received an overwhelming response from users and bran

People shared emotions of joy, sorrow, and nostalgia through their 10-second videos. Brands took this as an opportunity to strengthen their bond with the consumer base and came up with creative videos of their own. The campaign was a hit in both B2B and B2C communities. Just Facebook things. 

3.Volkswagen's Interactive Car Commercial Campaign

Engagement is pivotal for attracting new visitors and retaining the previous ones. Volkswagen, through its commercial called “The No Show Room,” attracted several eyeballs all around the world. They introduced the concept of a global scavenger car hunt, where the winner would receive their all-new Passat Alltrack.

They marketed a beautifully-crafted video commercial, comprising breath-taking scenes of Sweden. It contained hidden hints that would help the participants decode the car’s location. Users stormed the campaign with their participation, and Volkswagen successfully marketed their vehicle globally. 

4. Coca-Cola’s Half-full Campaign 

Depression and anxiety suck the life out of you. When a list of some of the most unhappiest countries in the world came out, Coca Cola decided to sprinkle a shower of happiness through their Half-Full campaign. Romania was the center of attraction, and this marketing campaign outshined the rising negativity in the country. 

Coca-Cola urged people to share positive stories and overlook the negative aspects. They became Romania's dearest soft drink brand via this optimistic campaign. It's a life lesson to stay positive always and a marketing lesson to showcase the brighter side of life.

5. Pantone’s Colorful Create your own World Campaign 

Pantone is the maestro of color gradients and design solutions. They leveraged Instagram and the print-ad media to run their “Create your own World” campaign.” Users were given full liberty to craft exquisite color solutions, and the best ones featured on their Instagram handle. 

They portrayed the Universe as a place of diverse perspectives and not just mere existence. Such marketing campaign examples remind us of the surreal beauty of our planet. They received tremendous response from the audience and helped them propel their brand awareness campaign. 

To Conclude 

Marketing campaigns improve your brand’s reputation and web visibility. You need to be proactive in devising a marketing campaign that addresses your audience at the right time. 

You can take inspiration from these marketing campaign ideas and give it your touch for your venture’s growth. 

Which campaign caught your attention? Let us know in the comments section.

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  • Philip Stogden

    Facebook is the undisputed king of marketing.

  • Eugene Clarke

    Coca Cola's campaign was touching !

  • Sonny Weston

    Marketing can make you forget reality... Some of these campaigns made us forget 2020....

  • Adam Kowalski

    Volkswagen's campaign is superb

  • Nigel Moss

    Pantone caught my attention this year

  • Andrew Houldey

    Interesting read

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Anuja Lath

Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


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