How to Create Brand Awareness For New Products

How to Create Brand Awareness For New Products

Daniel Hall 07/08/2021
How to Create Brand Awareness For New Products

Brand awareness is the most critical stage when launching a new product.

Whether your brand has been around the market for a long time or not, launching a new product requires a lot of attention and a successful marketing strategy in order for it to become a hit. 

With consumers not being familiar with your product and the competition you have to face in the market, you need to have a solid marketing plan and strategy. That being said, we have listed a few tips on how you can create brand awareness for your new products.

Develop Targeted Marketing Strategies

One of the key steps in creating brand awareness for a new product is to develop targeted marketing strategies. These strategies involve identifying your target audience and tailoring your marketing efforts to reach and engage with them effectively. To start, it is crucial to conduct thorough market research to understand your target audience's demographics, preferences, behaviors, and needs. By defining your target audience and understanding their motivations, you can develop marketing messages and tactics that resonate with them. Furthermore, don't underestimate the power of public relations and media outreach. Crafting a compelling press release and reaching out to relevant media outlets can help generate buzz and coverage for your new product. To effectively execute these targeted marketing strategies, it can be beneficial to have a dedicated product marketing manager role within your team. They play a crucial role in driving brand awareness and ensuring the successful launch of new products.

Register Your Mark

Brand recognition is a big part of your brand awareness campaign. It helps you stand out from your competitors and it gives your products a unique identity. That being said, one of the best ways to gain recognition and protect your brand is to have your mark officially registered in the Trademark Office.

By simply registering the brand name of your products, you are always sure that your products are unique and the only ones in the market. A trademark registration would give you the exclusive rights to prevent others from copying and exploiting your brand.

On top of that, customers can easily differentiate and distinguish your products. Despite having lots of competitions, your registered mark can help your customers to easily locate and identify your products in the market.

Utilize Social Media

According to Pew Research Center, 7 in 10 Americans now use social media. With that large demographic, your brand awareness campaign has a huge potential to reach thousands of customers. 

But in order to launch a successful brand awareness campaign, you need to have a good understanding of how social media and user behavior works. You cannot just post content on Instagram and then call it a day. There are several layers that you need to unpack and a few things you have to take note of when it comes to social media marketing. Personalize your posts and make them resonate with your brand to engage your audience, or follow some tips for Instagram stories.

For example, given that there are different social media platforms, your content must be different across different platforms as well. Also, it is worth noting that different social media platforms have distinct features and demographics as well. With that in mind, every piece of content you post needs to be specifically tailored and well-thought-of. It’s recommended to use a marketing calendar to organize your approach.

Therefore, we highly suggest you do thorough research on social media users, usage, and content. This way, you would get a better idea of how to engage and connect with your audience. 

Host Events

As with any marketing and brand awareness campaign, hosting an event for a product launch is never out of the picture. It has been proven time and again that it is a surefire way to introduce your new product in the market. 

Given that a lot of businesses are already doing this, why not host an event that is different and unique?

Rather than hosting a typical launching event, try to add some flair and fun activities to your event. For example, you can hire trade show models, have a ball pit, put a puppy playpen, and even organize a raffle. Whatever it is that you think would interest and give your attendees a great time, you should do it. It would not only make your launching event more memorable, but it would also be a great topic of conversation for the next couple of days. 

If you are still new in the industry and have not hosted any events before, then it would be best to ask for guidance and get help from a brand ambassador agency that provides staffing and assistance for events. Asking for their assistance on your first event would help you prepare for the many events you would be hosting in the future. 

Get Feedback and Reviews

Feedback and reviews from clients would help build your products’ credibility. Given that your product is still relatively new in the market, you still need to gain your consumers’ trust and loyalty. 

As we all know, recommendations and referrals are some of the most powerful brand and marketing strategies. Aside from researching and doing some qualitative risk assessment on the product, people often ask and check the product reviews before buying. That being said, by simply having your customers’ vouch for your products, you would already acquire new leads such as their friends, families, colleagues, and so on. 

So as much as possible, get a quote or review from your customers at all times. This would help you gain credibility and build awareness for your brand. 

All in all, launching new products and building awareness for your brand is not that easy. We hope we managed to impart you some valuable insights and knowledge about the industry. Apart from the things that we have mentioned above, we highly advise you to do more research because there are still several things that you need to accomplish in order to have a successful marketing and brand awareness campaign.

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Daniel Hall

Business Expert

Daniel Hall is an experienced digital marketer, author and world traveller. He spends a lot of his free time flipping through books and learning about a plethora of topics.

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