Video content marketing has grown beyond limits as most businesses are switching to video content to reach the customers.
Videos have emerged as the most preferred medium of content for all the customers and are bound to grow as the latest study by Cisco has suggested that more than 80% of all the traffic on the Internet will be directed towards video by 2020. It has also been proved that if the same content is present on the Internet in the form of text and video, nearly 72% of people will prefer watching it on video. Looking at the trends it is clear that irrespective of the size of your brand or business if you have to survive you will have to give serious thought to video marketing strategy. However, it is of importance to note that merely creating videos is not enough unless those videos are watched by the target audience. This typically means that your videos have to be meaningful, should spur viewer interest and engagement.
Videos have the potential to present information in a more emotionally engaging and compelling format as compared to the typical text and other restricted capabilities of images and infographics. The videos have to well-planned and properly produced taking care of minute details. Well-designed videos can help build a lasting image of the business. Here are some facts which will help reinforce the view about the growing importance of video content marketing:
There is no doubting the fact that making engaging video content is the future of marketing. There is already no time to lose and the longer the businesses take to embrace this reality the greater is the risk they carry of falling behind the curve and hence can also lose a good chunk of their market share to the competitors who already enjoy a great video presence. The best way to move forward is thus to create videos which are able to resonate with the minds of the customers.
Sparking Curiosity: Curiosity can be sparked by the fact if your auTips for Building the Best Videos for your Business!
Optimization is Vital: Although videos are created keeping in mind the tastes and preferences of the target audience, they also have to be well-optimized for the search engines. This is vital for having good rankings on search engines. Thus, you have to be careful with metadata, tags, descriptions, captions, etc.
Engaging video content, which is build factoring in all the above cues have great potential for building your brand and taking it to new heights. RedAlkemi has a wonderful team to guide and help you make videos which are complete in all respects tailored to the needs of your audience.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.