Introducing The "AIDA" Formula to Take Your Business to Next Level

Introducing The "AIDA" Formula to Take Your Business to Next Level

Novnish Ramesh 05/08/2020 4
Discover the 4 Most Used Content Writing Formula

Each company has different methods to captivate its client base. However, they have used the same successful formula to maintain their success. 

The AIDA formula has been used for centuries in personal messaging, web pages, captivating ads, intelligent targeting and online campaigns. 

👉🏻 1. Attention – Captivate readers out of their routine
👉🏻 2. Interest – Engage people with unusual, counter intuitive or fresh information
👉🏻 3. Desire – Infiltrate into your customers' heart so they want what you’re offering
👉🏻 4. Action – Show your clients the next steps to take your product. 

A lot of businesses address "attention", "interest" and "action" in AIDA, but they forget entirely the "desire". 

Desire is basically the emotion part it’s what touches peoples heart and getting this right takes patience and a lot of confidence. 

This model really helps break down buyer’s journey behaviour into distinct parts. 

A brand is then able to plan marketing and advertising strategies of influencing each part so that a consumer is compelled to be engaged with the brand and ultimately buy its products and services.

Let’s see how this is used from businesses across the world.  


The Formula min

The Buyers Journey min


Brands Using AIDA min



Awareness min

Interest min

Desire min

Action min

Variations of AIDA min

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  • Scott Andrews

    Excellent article

  • Paul Oliver

    Very clear explanation

  • Michael Milne

    Thanks for the explanation

  • Ashley Foley

    I need to learn this! thanks.

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Novnish Ramesh

Marketing Expert

Novnish is a Content & Campaign Marketing Manager EMEA - helping companies and brands generate results with marketing activities. He is a passionate, cross-functional, creative and result driven marketing specialist with almost 8 years of marketing experience across product marketing, digital marketing, project management, content and campaigns. He believes that marketing activities should create value within the market and to the consumers using data, insights and innovative strategies.

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