Modern Day Marketing: What Are The Latest Innovation Trends in Advertising?

Modern Day Marketing: What Are The Latest Innovation Trends in Advertising?

Daniel Hall 10/11/2021
Modern Day Marketing: What Are The Latest Innovation Trends in Advertising?

Today, marketing is all about reaching your target market as best as possible.

The days of mailing out flyers are long gone and the era of social media has evolved our modern-day marketing practices. Companies now include more personalized messaging in order to connect with their target market better than ever before! But what innovations are trending in advertising? Advertising used to be all about including as much information as possible, but now companies are tuning down their messages to just the right amount of information that's necessary for consumers.

Use Customer Database Software


Using database software to store customer information is an innovative way for companies to market their products. Companies can record and use information such as demographic details, likes, and dislikes, and the purchase history of each individual consumer. This allows businesses of all sizes to personalize and target their message to a more specific audience (i.e., only speak to consumers who have previously purchased their product). It is also known as Customer Data Platform or CDPs and they are the latest trend in marketing. While using them, companies can also take advantage of real-time personalized experiences and deliver timely customized messages, offers, and advertising.

Customize Email Marketing Campaigns

Email is the most popular online form of communication (it's not surprising that 91% of people check their inboxes at least once a day) - which is why using it for mass marketing purposes is a smart idea. However, to make the most of email marketing, companies can personalize messages for each recipient by using their name in the subject line and/or content of the message. This way, customers feel valued and businesses develop more rapport. These customized messages are proven to generate better open rates and click-throughs than generic messages which is exactly what marketers strive for.

Survey Data

With the consumer market constantly changing, it's important for companies to make changes as well. One way these companies are doing this is by surveying their customers and using the data from those surveys to better understand their audience. An example of a company that uses customer surveys is Groupon. Their marketing campaigns revolve around offering customers great deals at local businesses, but every campaign is only as successful as their customers make it. To find out what customers like and don't like about the campaigns, Groupon sends surveys to the participants of each campaign. This way, Groupon can learn from past mistakes and continuously improve its campaigns for better results in the future.

Use Customer Service Software to Reach out to Consumers Directly 

A direct approach has been proven to be a successful strategy for a long time, but with advancements in technology, this is easier than ever. With customer service software, companies can now easily contact their customers at all hours of the day about any issues they have with their products or services. In addition, companies can use social media as a platform to speak directly with their consumers and resolve complaints as soon as possible. This type of communication allows companies not only to solve problems quickly but also to build trust with those that purchase from them.

Leverage Visual (and Catchy) Content for Marketing Campaigns 

Another smart idea is to use visuals in marketing campaigns to help companies better connect with their audience. Brands are creating visually interesting ads that feature cool graphic designs, bold colors, and fun animations. This gives consumers more incentive to watch these advertisements which can further increase brand awareness. The best part is, this strategy works great for all types of websites from eCommerce platforms to corporate and B2B companies.

Using video as a form of marketing has become increasingly popular in recent years, especially with the rise of social media channels like Facebook and Instagram where users tend to share more videos than any other type of post. With video, brands are able to quickly convey their message and explain their products or services more effectively. This is because videos allow companies to use visuals which makes it easier for customers to understand what they're offering. Also, consumers like the idea of watching instead of reading (which is why Facebook has started prioritizing video content).

Take Advantage of Mobile Advertising

In today's society, more and more people are using their smartphones or tablets to do something as simple as sending a text message. What does this mean for marketers? They need to take advantage of mobile advertising by creating ads that can easily be viewed on a smaller screen. This isn't hard to do at all - it just requires a bit of creativity to form a concise and catchy message that can be viewed on any device.


It is more important than ever for brands to stay on top of the latest marketing trends. In this blog post, we've shared a few innovative ways that companies are harnessing the power of consumer psychology in order to increase their sales and brand awareness. From surveying customers or using customer service software to reach out directly when necessary, to creating visually appealing advertisements with video content - there are many different strategies you can use right now! All these tactics have been proven successful so far by various businesses across industries from Groupon all the way up to Fortune 500s. Which of these innovations has your company used recently?

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Daniel Hall

Business Expert

Daniel Hall is an experienced digital marketer, author and world traveller. He spends a lot of his free time flipping through books and learning about a plethora of topics.

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