Are you facing challenges while marketing your business? Are your marketing campaigns not showing you the results you had expected to see? It’s definitely time to work on your marketing strategy.
A good marketing strategy is the foundation of success for any business. A business plan sets the direction for your brand and guides you towards achieving your goals. The success and failure of your organisation is primarily determined by the marketing strategy you lay out for your business.
The success of a business and its marketing strategy are co-related. If you don’t have a marketing strategy in place, check out this article on how you can plan a marketing strategy. If you have a marketing strategy in place but isn’t getting you the results that you want, we’re here to help you out!
Here are a few reasons why your marketing strategy could be failing:
A marketing strategy is a plan you put into place to communicate a message to your audience. But what if you’re not addressing the right audience? Or conveying the right message?
Successful marketing to an audience requires in-depth research of the need or demand of your products or services in the market, the likes and dislikes of your audience, your competitors, etc. The importance of market research cannot be overlooked.
One of the reasons why your marketing or business strategy could be failing is due to a lack of in-depth research. But this can be fixed with the help of surveys, forms, or polls on social media and your website. If you do not have the time to conduct an in-depth research, simply ask your audience what they think about your products or services and what they would like to see added or changed.
The types of goals you set for your business are important. Are you setting short term or long term goals? Are the goals specific to a particular department or the business as a whole? Are you setting SMART goals?
Don’t set goals that are difficult to achieve. If you set goals that are too difficult to achieve, it might end up demotivating your team or employees. It may also make you feel like you are not capable of achieving these goals. Therefore it is important to set realistic goals, whether they are short term or long term.
Another thing to remember is to always have short goals too. A lot of companies set long term goals. But unless you break these into shorter goals, it’s going to seem like a long road to success. So keep short term goals, and give yourself a pat on the back when you achieve these goals!
One of the biggest mistakes you can make as a business owner or marketer is to plan basic marketing strategies based on assumptions.
Without concrete numbers, information and statistics, it is unlikely to get a real idea of how your business is going to perform. Yes, somethings are simply too evident. But it’s a good idea to back all your conclusions to concrete evidence.
For example, a sudden upsurge in your website traffic may be either due to new marketing campaign or due to launch of a new product. But unless you have evidence to prove it, it would be a mistake to assume it was due to a marketing campaign (or the product launch)!
Whether it’s your marketing campaign or your products or services, are you able to satisfy the needs of your customers and users? How satisfied is your user with your product? Or your last post on Facebook?
If your business is not offering what the user’s are looking for, they won’t think twice before switching to a better alternative. Your marketing strategy and business should be able to bridge the gap between your users demand and their final purchase. Give them enough reasons to go for your products or services over those of your competitors.
Marketing is a process that aims to promote the business and its services/products. Having said that, you should be flexible enough to make and adapt changes to your marketing strategies that aren’t working out for your business.
There are very few businesses whose marketing strategies yields them success in one go without any failure. However, many businesses often try and test various marketing strategies until they arrive at the one most suited for them.
Don’t give up if your marketing strategy didn’t work out. Simply tweak it following these tips to achieve your goals!
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.