If you are already into SEO and are using a content strategy that is giving jerks to your competitors, you definitely know how keywords can make a difference to your business. But, for all others, the basic truth is that content cannot survive in this ruthless online competition if you are not using keywords. Keywords? Eh! Where do you find them? Yes! Keywords are the lifeline for your content. Content these days is not just written for reading but has become a potent marketing tool. Marketers see a huge potential in the content as a great tool for attracting more traffic. So, they ensure that it is highly relevant and engaging. This means your keywords have to be well-researched and meaningful to the topic at hand.
How do you get to the Best Keywords? Keyword research is an integral part of the SEO strategy for your business. It is carried out to arrive at the most popular words and phrases that are entered by people to carry out their searches. Many keyword research tools are used merely to find out how high is the demand for certain keywords. This is often reflected in the volume. This information helps in determining the level of optimization that is needed. Not only will they define the level of success of the current blog post but also give you clues about your next.
When you enter this domain and dig a bit deeper, there are some terms that will keep coming back to you. In order to ensure, you do not get stumped by these, and you have a fair idea of what the whole game is about, here are some of them touched briefly.
Simply put, it is a great keyword research tool. The most widely used is the Adwords Keyword Planner that is integrated into the interface of Adwords. It is formed by the combination of the Google Keyword Tool and the AdWords Traffic Estimator. The best part is that it is an enhanced version of the same due to the integrated workflow for directing the users just as in a wizard. Users are able to get to the new keywords for the creation of new Ad Groups and even new Ad Campaigns. This is an incredible tool for the following:
Now that you have a fair idea of what keyword research is all about and the related tools. Let us just walk you through some other popularly used tools for the same.
There is no end to the number of keyword research tools available online. This is both good and bad news. Think! It’s good to have options but too many of them often add to the confusion. Here is a list of the tools that were most popular in 2019.
Keyword research is essential to give a new boost to your SEO strategy and a new lift to your content marketing campaign. Do not miss out on your share of the online traffic and grab your favorite keyword research tool from above and see the difference. And, yes! do not forget to share your experiences with us.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.