Just like any other platform, Twitter has evolved since its days of inception. This social media channel which was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams with a purpose to help people network online effectively has today become a powerful platform to advertise business as well. It has been stated that 42% of Twitter users follow brands or companies which means that if you haven’t yet started using Twitter ads for your business then it’s time for you to explore and learn how to integrate this into your social media marketing strategy.
Don’t know how to create and run Twitter ads? Here is a step-by-step guide to Twitter ads:
If you want to set up Twitter Ads, it’s important that you have a Twitter account.
If you have a Twitter account, then you’re already through with the first step! Make sure your profile has a complete bio, a description about you and a relevant profile picture, etc. If you have an incomplete profile, you will be asked to recheck your profile.
There is a certain Twitter ads eligibility that you need to fulfill before running a Twitter ad. These are - your account should comply with all Twitter policies, the twitter account should be activated, there should be a profile picture and also a header image.
Now that you’ve set up a Twitter account, you need to decide the type of campaign you want to start. Depending on your needs, you can choose a relevant campaign. You can choose whether you want to promote an account, a tweet, a trend, or automated ads. Also, decide what you want your campaign to achieve through your advertising. This could be increasing awareness, tweet engagement, followers, website clicks, app installs, etc. Also keep in mind who you are going to target in terms of age group, location, language, interests, etc.
With the type of campaign chosen, now comes the time to create a Twitter ad.
Start by naming your campaign, select your audience, set your budget, choose your creative. Decide when you want your campaign to run.
You could start your campaign that very moment, run continuously or you may choose the start and end dates on your own.
With the Twitter ads created, now comes the time to target the right audience. Pinpoint the type of audience whom you want the ads targeted to.
You could narrow down your target audience based on these criteria: location, gender, language, devices used, platforms, keywords used, using followers, interest targeting, tailored audience etc. These vary and depend on the criteria based on which you want to segregate your audience. Twitter allows you to select your criteria in depth, ensuring that your ads are seen by the right people.
Now that you have chosen the audience, decide how much you want to invest in the ads. You need to set a maximum daily budget.
Similar to Google Adwords, you can also set up a total budget for the ads. This means the campaign will stop running once the budget is been hit.
Last but definitely not the least, design your creative. This is where you decide what your campaign will actually look like. Keep in mind to optimize your creative for the Twitter platform.
Generally, you’ll be asked to compose a tweet or select a Tweet. If you have one of your previous tweets that performed well, then you can probably use it or you can even create a new tweet altogether.
Once you are done with the setting up of budget and the complete look and feel, click on the Launch button to get started!
And there you go! You’re all set with your Twitter Ad!
Twitter ads are a great way to boost your post an increase desired actions from your target audience. We hope this article helped you kick start & run your Twitter ads and brings more success to your business. Want to show us what you did? Let us know in the comments below! Enjoyed this Twitter Ads guide? Send it to a friend who could use it!
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Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.