Strategic SEO is highly dynamic. You have to constantly evolve and innovate to stay ahead of the growth curve. If you think you know SEO and have extensively read about search engine optimization techniques, then the next line may not make you happy. SEO techniques may change more quickly than calendar dates or may stay on a little longer, but they definitely do not stretch over months. SEO is here to stay but not the techniques. In other words, it means you need to be constantly on your toes to keep abreast with the latest updates by Google.
Let's start with some facts. As per a recent survey, it has been suggested that nearly 80 percent of the website traffic starts with a search query. Almost 3.5 billion people in the world refer to Google every day for searching purposes. A significant portion of this number, i.e. around 75% of users do not prefer moving to the next search page. Even on the first page, estimates suggest that nearly 60 percent of all the traffic generated from the search will limit itself to the first three search results. This makes your task of understanding strategic SEO easier. SEO will bag you your dream ranking on the search engines. Looking at the above figures we now know that it is not enough to rank on page 1 of search results but you hardly gain if you are not number1.
SEO is not simply contrary to the common belief promoted by budding marketing agencies. It has more than 200 ranking factors which in turn are being constantly revised by Google, much before you know. The trouble sets in when you already don’t have complete knowledge and the rules are revised. Apart from one thing, SEO takes patience and you need to be prepared.
Strategic SEO is a result of keen analysis and a constant brush with the latest trends. Google is continuously improving its algorithms to fine-tune its systems. As a business, you need to constantly adapt to the ever-growing nuances of the technological world. Remember there is no alternative to great content which can engage your audience effectively. SEO make take time to sync in with your business process and strategy to give measurable results but if well implemented it helps to get lasting performance results.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.