Your names on your login page are important and are the first and last thing people pay attention to.
Follow this 3-step formula to grow your audience on your login page:
-Tell a story that no one’s heard of before.
-Show that what you have is valuable and different from the competition.
-Lay out key elements of your offer which allows you to reveal unique elements important to a customer.
-Focus on 1 of these key elements and transform it into a headline targeted to a customer’s interest.
-Include vivid situations or problems in your narrative that occur in your customer’s life that you solve. This can help prospects to understand where you’re coming from — and it paints you as an expert.
-You want to paint a picture of how things could be with the help of your solution.
-Identify impacts for each of your offer and clearly show what the impact will be on prospects’ lives on a practical and emotional level: This will motivate them to take an action.
Photo Credit: That Great Company
Novnish is a Content & Campaign Marketing Manager EMEA - helping companies and brands generate results with marketing activities. He is a passionate, cross-functional, creative and result driven marketing specialist with almost 8 years of marketing experience across product marketing, digital marketing, project management, content and campaigns. He believes that marketing activities should create value within the market and to the consumers using data, insights and innovative strategies.