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Meta needs a new leadership direction in order to stay ahead of its competitors in 2022.
Facebook changing its name to Meta is akin to repainting an old house with cracks and outdated design, which will not make it new, the minute people look carefully or walk through they know it is old.
This is the story of Facebook (I will use this name as it’s the real well-known brand name for years, forget about Meta for now) I am also comparing the Facebook business to an NFL team with bad news after bad news from losing daily visitors, shutting down cryptocurrency idea, announcing defeat by TikTok and losing the last ounces of users trust with the whistleblower in 2021, keeping all that in mind it’s time to change the head coach and I mean both Mark Zuckerberg and Sheryl Sandberg, they ran their course, no more new tricks, magic is gone and Facebook needs new faces and new direction, you can’t do the same and expect different results (yeah! there is a name for that action).
Let’s see how Facebook can be saved:
First, Mark Zuckerberg is hitting his 18th year of running the company, time for him to step down like many other founders/CEOs of top Silicon Valley companies. Instead of trying new products Facebook should try a new CEO and both Mark and Sheryl they can enjoy their time doing something else besides running the company’s daily business.
Second, spin off REELS (the underperforming competitor of TikTok) I checked both and the differences are clear, #TikTok is a happy place with all the actions, filters and funny videos, while Reels is a strip down version of Instagram, no excitements, no vibes, and it’s still part of Instagram, not to mention the confusing upload steps of a video. So, as I said, spin it off and change the name to something Gen-Z and Millennials will love to talk about.
Third, take the Metaverse as a separate company away from Facebook and Mark can run it and experiment with it but away from social media business (Facebook, Instagram, Whatsapp, Messenger) like someone who try new idea in the lab, if it fails like cryptocurrency no impact on the other parts of the business, and no bad reputation. It is a very expensive experiment but if that’s what will take Mark away from other parts of the company it’s worth it.
It’s 2022 and the tricks and techniques of the past will not work now, this is a new era with generations who see their lives through Apps that define their personality and open opportunities for them not through vague terms like the Metaverse that will take place years in the future.
Also, instead of invasion of privacy at each turn when dealing with Facebook products, Facebook's new management should try to be honest and clear with users about their data. Apple figured out that “Privacy” is the key to block competition and gain customers, TikTok talked to young people and gained access to their mindsets, but Facebook still served drinks and foods from the early 2000’s.
Let me say this one more time, Mark Zuckerberg was the driving force for Facebook. Now he is the breaks that keep holding back any progress of the company. Ten years ago, no one could imagine Facebook without Zuckerberg. Today, many people want to envision the company without him so the company can do better.
Ahmed Banafa is an expert in new tech with appearances on ABC, NBC , CBS, FOX TV and radio stations. He served as a professor, academic advisor and coordinator at well-known American universities and colleges. His researches are featured on Forbes, MIT Technology Review, ComputerWorld and Techonomy. He published over 100 articles about the internet of things, blockchain, artificial intelligence, cloud computing and big data. His research papers are used in many patents, numerous thesis and conferences. He is also a guest speaker at international technology conferences. He is the recipient of several awards, including Distinguished Tenured Staff Award, Instructor of the year and Certificate of Honor from the City and County of San Francisco. Ahmed studied cyber security at Harvard University. He is the author of the book: Secure and Smart Internet of Things Using Blockchain and AI.
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