What is Personal Branding? How you perceive personal branding determines the way others relate to you.
Everyone is a brand, whether you like it or not.. If you do not brand yourself, others will do it for you.
The term “personal branding” was first used and discussed in 1937 by Napoleon Hill in his book, Think and Grow Rich. Initially, it wasthought that anyone could be successful by mastering all the required skills and by reading self-help books to become a more influential person. It soon became apparent that branding and packaging concepts are also needed to transform someone into a personal brand. It is a constant work in progress to create a connection with the consumers through relationship, identity, promises, essence and communications.
Personal branding is a one-to-many relationship. It is constantly innovating and evolving with the ever-changing environment while preserving the brand vision, mission and unique selling proposition (USP) at the same time.
One of the goals of personal branding is to create a desired perception. It calls for creating a mindset through different communication platforms. However, the rise of social media often results in personal branding being mistaken as a form of self-promotion or self-packaging.
To achieve personal branding, one has to know his self-worth and what he really stands for. It requires a clear definition of one’s personality and from there decides the best strategies to exude his value. Successful personal branding requires one to use the right platform to communicate his message to the right audience.
Personal branding is what people will speak of you when you are not in the room. It is about matching your purpose to exist with the perception you have created from the experiences others have from interacting with you.
Personal branding is hard work. It can be taught, but there is no one way to do it right. As long as it is something personal, it will be looked upon as something unique. Personal branding is about the unique branding of oneself.
Andrew Chow is a successful social media and public relations strategist, entrepreneur and speaker based in Singapore. He is also the best-selling author of a highly popular series of books: Social Media 247, Public Relations 247 and Personal Branding 247. Andrew has spoken in over 15 countries within 5 years and addressed more than 20,000 people on Digital Marketing, Personal Branding, Enneagram, Public Relations and Branding. Andrew’s career of 30 years; has seen him work with an array of clients including AXA Insurance, Abbot Medical Optics, Singtel and Sony Pictures, M1, Starhub, and Sennheiser. Andrew had more than 300 interviews and features about him or his business since 2005 from more than 40 local and regional media. He is listed as the Top 10 Most Influential Speaker in Singapore in 2013 by the Singapore Business Review. He won the Spirit of Enterprise in 2008 and the Successful Entrepreneur in 2010. Before he served as the President of the Asia Professional Speakers – Singapore (APSS), he also won the coveted Spirit of Service Award from the Industry. He loves travelling and held his solo Photo Art Exhibition for 3 days in Singapore to raise funds for a charity – Teen Challenge. Andrew is known by the moniker @ideasandrew in all his social media platforms.