Guest blogging was a concept that caught on like wild fire some years ago. However marketers now question its advantages with every passing year. Former Googler Matt Cutts had declared guest blogging dead in 2014. This statement does not need to be taken literally. He did not mean that bloggers should not write content for outside publications, but that guest blogging to get links had been overdone.
So what is guest blogging? Guest blogging is a technique used by bloggers and marketers to reach out to a larger audience in order to get more exposure for their brand or blog. Guest blogging also allows the writers to publish content that they are passionate about and to display their knowledge. Guest bloggers also can be an asset for your website as they could share interesting information with the viewers and provide differing viewpoints. Listed below are the benefits of guest blogging.
Since most bloggers already have their own following and an established audience, it makes your work simpler. The target audience is already there, all that needs to be done is reach out to them. Once they engage with your content and find it valuable, some of them might become potential customers. Once they see your expertise on a particular subject they may try to contact you for their needs.This is also likely to drive traffic to your website and social media profiles.
Guest bloggers usually add social media links to their blogs, making it easier for the audience to connect with them. This helps expose your site to a wider audience and an increase in the number of followers.
The quality of traffic, increase in subscribers, valuable links will help in increasing your domain authority. As domain authority increases bloggers will be eager to contribute to your site through guest posts.
High quality blogs will draw better business opportunities and improve sales. Opportunities to network with other bloggers and brands with similar products will increase.
Before deciding on your guest blogging strategy you need to ascertain what your goals are. Are you looking at a completely new audience to expose your blog to? Do you want to establish yourself as an authority in blogging? Do you want to connect with other bloggers in your field?
Once you have better clarity, planning a guest blogging strategy will become a cakewalk. It will be simpler to find businesses that share similar ideas where you would like to guest blog or invite to your own. An essential point to keep in mind is to ensure you are not encouraging spam blogging by contributing to their site or allowing them to post on yours.
In our opinion planning a guest blogging strategy depends on your reasons and goals for it. Guest blogging on major business sites and publications can be a huge asset. Apart from sharing your knowledge and expertise it also allows you to gain credibility and share your content with an audience that has not been exposed to it earlier.
Your guest blogging strategy for 2018 can be stepped up even further if you have a good graphics game. Even though stock photos are used extensively, custom graphics will help you stand out.
Millions of business sites accept guest articles which are in-depth. Sometimes however knowledgeable you may be, readers don’t perceive your work seriously if you do it all by yourself. Guest blogging can give you valuable traffic, authority, relevant links and better sales for your business. Not all guest blogging posts can be successful if you do not go about it in the right way. This can only be possible if you choose your targets carefully. If you can create the right content you will reap the benefits. Plan a well thought out guest blogging strategy and you are all set to go!
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.