When you search for something on Google, it will show you the websites that are up-to-date, clean, and secure.
These are the top three factors the search engine looks for in a website page to share with its searchers. If you find out that your website isn’t performing well or its search rankings have dipped, it’s time for redesigning your website.
There can be various other factors that contribute to your website's declined performance and search ranking. Here are six reasons why you should consider redesigning your website.
If your website doesn’t have a consistent look and feel, you have recently changed your logo, have new visuals in mind to keep up with the trends, or you’ve recently modified your company vision, consider these as essential factors for redesigning your website. If your company has grown significantly in the past few years, you must review and implement brand guidelines and styles to your website. This includes deciding on the relevant color palette, typography, button styles, iconography, pictures, etc.
Have you been noting a high bounce rate of your website? Bounce rate is the percentage of visitors that leave your website after visiting one page. The average bounce rate is considered to be between 41 to 55 percent. If the bounce rate of your website lies below this range, then you need not worry. However, if it’s higher, it equals a poor user experience, meaning the visitors aren’t having a positive experience while using your website. Hence, it’s time you plan to redesign your website.
No matter how effective, attractive, and modern your website design is, it will make no difference if it does not reach the right people and get good traffic. And to drive more traffic, you need to implement one of the most crucial website redesign steps, i.e., optimize it for search results. Statistics show that 77% of internet users read blogs. So, making blogging a part of your content strategy can definitely help you drive more traffic. Start with implementing essential SEO techniques, i.e., keyword research, adding engaging images, videos, meta descriptions, title tags, and backlinks, and updating old blog posts to improve their performance.
Nearly 80% of users used a mobile device to search the internet in 2019. Given the popularity of mobile search, search engines have started building experiences around it. Nowadays, when you Google something on your phone, it’ll give you search results for the most mobile-friendly pages first. This indicates the dire need to redesign and optimize your website for mobile devices and desktops. You can also go for a responsive design that uses proportional units of measurement and a dynamic layout that automatically adapts to the device on which your website is being viewed.
If your website is attracting a good amount of traffic, now you must focus on retaining and converting those visitors into leads. In order to do this, you need website redesign goals and a clear conversion strategy. Redesign your website to clearly tell visitors who you are, what you do and your target audience. Showcase your best-selling services, a brief for each of the services, price, and a lead-gen form with a clear, strong CTA. This should be able to appeal and convince them to take a step towards becoming a customer.
If you ask why redesign your website - “for a better user experience” is a considerable answer. However, to understand and improve the user experience of your website, pre-insight is very important. You must note:
Who’s visiting your website and why?
What are the most visited pages?
What element of your website stops your customers?
Where are people getting stuck and experiencing issues?
Do experiences differ between mobile & desktop?
What’s almost stopping people from converting?
Are your value proposition and brand goals aligned with your website’s user experience?
As more and more people are moving towards minimalism, you can redesign your website according to people’s preferences. Make it easy to understand and navigate for a better user experience.
Website redesigning is a never-ending process. Customer preferences keep changing, and so do the browser technologies, design trends, and accessibility standards. Moreover, things that work at the time of the redesign might no longer work a few months down the line. So, you must always keep track of what your customers want and prefer. After all, it’s them you’re redesigning your website for. If you’re not familiar with the process of a website redesign, you can get in touch with a website redesigning services provider to help you meet all your website redesign goals.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.