Often we’re told that we need to make massive changes in our life or business to see better results. Case in point; Warren Buffet regularly attributes his success to the vast amount of reading he does in a day. However, as much as we’d like to earn Buffet-level dollar, we don’t really have the time to read for eight hours a day.
So it seems that the old adage about it taking a second to make a first impression is wrong - according to the latest research from Vistaprint it actually takes 24 times longer than that. But let's be honest, even 24 seconds isn't an awfully long time to form that vital first opinion particularly as you never get a second chance to make that first impression...
Do you want to take your business to the next level? A SWOT analysis is the key to finding this out! Conducting a SWOT analysis is important to make sure your business functions in an efficient manner. Here’s all you need to know about conducting a SWOT analysis:
Large organizations tend to treat major new product developments as serious projects which require serious resources. They use project planning tools and stage gate processes. However, despite all of the management science the large majority of new products fail – certainly in the fast moving consumer goods sector. So maybe corporations should copy some of the ideas and methods used by tiny start-ups. These new-born enterprises have limited funds and limited time – if the funds run out before the product is proven they die. So the basic philosophy of the start-up entrepreneur is risk mitigation. Here are some other key precepts:
Consumer expectations have been driven in large part by the experiences they’ve had with Amazon, Uber and other forward-thinking companies that have made the customer experience a top priority. I’ve heard this new era described as “the age of Uber,” but personally, I think that gives one company, in one industry, too much credit. Uber is just one example of a much larger trend in customer experience, one that’s embodied by companies such as Argos and Hilton.
Real talk – I cried when the first Avengers 3 [Movie] trailer was released. The trailer! They have been so meticulous when it comes to the communication of their overarching narrative over the past 10 years. Every character has a part to play. Each hero's story has been fleshed out in their own movies, in the collaborative movies, and in the Marvel TV shows as well. Every single production contributes to the overarching narrative. And that's why I cried. Because I am emotionally attached to their overarching narrative. That's how your personal brand should be treated.
What is Personal Branding? How you perceive personal branding determines the way others relate to you.