How well-informed are you about the state of the world? Please try this short quiz.
With all businesses focusing on marketing and promotion for their business, how do you differentiate a good marketing strategy and an average marketing strategy?
Rebrand or Refresh
Whether you are a leader in your company or work for another, you consciously desire to get the best return on your energy. After all, most people have multiple responsibilities in the workplace. The obvious answer is to harness that power efficiently by multiplying it through the efforts of others.
I recently gave a keynote around personal branding. Because there was such a good response from the audience I decided to break it down in a quick read. Not a 25-minute talk. Personal branding—what is it and why is it important? Whenever I am asked what a personal brand is, this is the easiest way to explain it. It is your reputation—online or offline, it is the way others perceive you. While it's important for several reasons, there are two reasons that I like to refer too. There is an old saying "it's not what you know, it's who you know." Now while this statement holds a lot of truth, in the age of technology and massive disruption, "it's not so much who you know, as much as it is who knows you."
The journey of a small business towards fame and success is painful due to the various challenges that are encountered on a daily basis. Social media marketing has emerged as an ultimate weapon making things easier and accessible for small business owners.
If you want to stop your organisation from trying to develop significant new products or services then here are seven solid arguments you can rely on.