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4 years

Why Educational Institutions must teach Business Ethics

Ask any of my management students, and they will tell you that I begin my Business Ethics lectures with Prof. Viru Sahastrabuddhe’s epic quote “This is not a philosophy class”.

4 years

Why I Thought I Couldn't Trust You - And How I Made That Mistake

Knowing whom to trust is an important social and business skill. But it’s not that simple - although it is fast. It took me only seven seconds to assess your confidence, competence, status, likeability, warmth, and, yes, your trustworthiness.

4 years

Threats of Social Media Marketing

Marketing research is a big part of digital marketing. There is no doubt that it offers many opportunities for businesses to flourish online. However, there are many threats that come along with these opportunities.

4 years

5 Big Ideas for Leadership in 2018 and Beyond

In 1988, Science fiction author Isaac Asimov predicted the internet and more importantly how many of us learn today. He said, “Through computers, we'd have access to "connected libraries," which would act as a "teacher in the form of access to the gathered knowledge of the human species." He went on to say, "Nowadays, what people call learning is forced on you. Everyone is forced to learn the same thing on the same day at the same speed in class. And everyone is different. For some, it goes too fast, for some too slow, for some in the wrong direction."

4 years

9 Daily Habits That Will Make You Achieve More In Your Career

Habits are tricky things. They can fuel higher levels of performance or act like kryptonite, suppressing your potential. Fortunately, we have control over habits, although some may be more difficult to form or change than others. Aristotle famously said:

4 years

Leave Benchmarks Behind

No matter the industry or particular field, competition is the business of the day. Regardless of what you and your organization do in terms of products or services, there’s inevitably someone else offering a competitive alternative. Your goal is to “beat” those competitors, however that might be measured—greater sales, more customers, whatever the benchmark.

4 years

Inbound Marketing vs Outbound Marketing

Today’s marketing world typically revolves around two terms, inbound marketing and outbound marketing. Businesses prefer either one of the two or they may even prefer both. This depends on whether the business is well established or an SME (small and medium enterprise) and it also depends on the size of the budget. As for the big organizations, budget constraint is never a point of concern for them, so they prefer both. But for small businesses, inbound marketing is preferable due to the constraints in the budget.