A great brand needs direction. The brand’s mission statement, which in the case of the corporate brand is the company’s mission statement, helps articulate “why the brand exists?”
Amazon is constantly in the news, but today, the most anticipated move in Amazon's history seems to be the announcement of its second headquarters, HQ2.
Disclaimer first: I am as comfortable with the concept of bitcoin as Indian cricketers are on Australian pitches. Few days earlier, a student of mine asked me “Sir, should I invest in Bitcoin or should I go for Ethereum?” Now, I do make a few petty investments here and there, but I certainly don’t know how I achieved the reputation of being a cryptocurrency-consultant. Nonetheless, I (visibly rattled) muttered something, which no cryptologists can probably decipher. Yeah, that student is never coming back to me again.
The United States has long been the natural home of the entrepreneur but recent reports suggest that Americans are less likely to start a company now than in the past four decades. So what has led to this worrying decline in home grown entrepreneurship? And does this low point offer an ideal opportunity to launch your start-up?
I recently finished reading "Thinking, Fast and Slow" by Daniel Kahneman. It is one of the best books I have read in my life, and I wholeheartedly recommend it to everyone. Daniel Kahneman talks in a riveting manner about various cognitive biases and fallacies that influence our thinking. These fallacies and biases hinder us from making rational and correct decisions. The book is full of interesting examples and case studies. One fallacy particularly appealed to me. It is known as base rate neglect.
"Your mission if you choose to accept it is to launch and scale the company in Asia-Pacific. We look forward to you delivering triple-digit growth over the next five years. As always, should you or any of your team fail, we’ll disavow any knowledge of your actions. This post will self-destruct in 600 seconds."
Digital marketing is an innovative concept that is helping buyers become more informed than ever. Through different database-driven distribution online channels, products and services are promoted online to reach consumers in an appropriate, significant and customised manner. Traditional sales methods and face-to-face marketing are quickly becoming obsolete.