More in Companies


5 years

Redefine and Reinvent Your Career Before It Leaves You Behind

We are no longer in a period of rapid change. We have now entered an amazing inflection point where true transformation happens. For example, we changed how we listened to music and catalogued our media when we went from CDs and floppy discs to all our smartphones holding music, photos, files, email and access to information. Technological change transformed our processes in these industries.

5 years

5 Most Effective Tips for Writing Mobile-Friendly Content

There is no doubt about the fact that a significant part of digital content is being viewed on mobile devices. The number of mobile readers has already outgrown the number of desktop-specific readers. No longer is responsive web design sufficient to cater to the needs of the mobile reading pattern, even if it may smoothly pass Google’s mobile-friendly test. You need to think deeper and work around all the aspects like text, videos, images, etc. which impact the user experience. Hence, mobile-friendly content will be truly appealing to mobile readers. Remember that you risk a high chance of losing your users if you are only focusing on responsive web design as your mobile strategy.

5 years

Why are Companies Setting Up Innovation Units?

Nine out of ten companies believe that they are too slow to market with new products. In the consumer goods category around 80% of new products fail. Since 2000, 52% of the Fortune 500 have merged, been acquired or gone bankrupt. These are some of the reasons why senior corporate executives are increasingly turning to separate innovation labs to spearhead their new product development. Innovation has never been more important nor so difficult.

5 years

5 Most Effective Website Design Tips for Small Business

“If your business is not on the internet, then your business will be out of business.”- Bill Gates

5 years

Does your Website Pass this Usability Test?

It is a common occurrence when you chance upon highly informational websites which offer great insights about the business and its product but is difficult to navigate. The site was definitely built keeping just the business in mind without giving much thought about the user experience.

5 years

4 Reasons the Modern Learner Hates Your Training

I remember a time when I thought social networking was a fad and smartphones would never get better than the Palm Pilot Treo. How great was that phone?

5 years

Why The Show Must Always Go On

A few months ago I was invited by Richard Blackburn and Paul McBeth from ECN to attend their #Spirit global conference at the rather splendid Waldorf Astoria hotel in Versailles.

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