The advancement of the World Wide Web since the last ten years has completely changed the advertising landscape.
How many people do you know are always complaining that they are too busy at work?
Legacy technology is like that old pair of jeans you wore as a teenager. “They are comfortable” was always your answer to any inquiry.
Over the last three decades, digital marketing has exponentially flourished, helping many brands and organisations stay ahead of the competition. Businesses rely on effective digital marketing strategies to ensure growth in the long term.
It's been almost three decades I have been working in the telecom sector and throughout this period, I have lead a lot of complex projects, managed diverse teams, and had the privilege of working with professionals. It has been quite an exciting journey which taught me a few management lessons that most B Schools don’t.
In 2009, IBM reported that 40 percent of its 386,000 employees in 173 countries were working remotely. That policy allowed IBM to sell off its office buildings at a gain of almost $2 billion. Hailed as a savvy business strategy, the trend of telecommuting was soon in full swing.
It was 1 AM and I had been staring at my computer screen for the last four hours. I read the words over and over again. I changed a word here and there, and added a smattering of commas and periods. The truth was, I was stalling. I was about to publish my very first blog, taking another step towards building my personal brand as a professional golfer. Finally, I took a deep breath, told myself it was good enough and clicked publish.