“Brand” is one of these words that gets used so broadly that sometimes it’s hard to know what someone really means when her or she uses it.
You’ve just finished presenting your proposal and you notice that your boss has crossed his arms over his chest. You see that as a sign of resistance.
Leadership is struggling in organizations and that might be an understatement. The disengagement rate of employees is at an all-time high. The current failure rate for a new leader in an organization is 60% and 71% of organizations don’t feel their leaders can lead them into the future.
The best leaders are visionaries. They see something that is possible in the distance, something others cannot see, and they communicate that vision relentlessly to help their team reach it. There might be no better story about vision than the story about former President John F Kennedy and a janitor. The story goes like this:
Traditional business thinking leads us to believe a founder, CEO, or executive management team can facilitate growth, create innovative ideas in a vacuum, and make all the right decisions from a boardroom.
Blogging as a business is growing exponentially! It is the perfect opportunity for a small business to establish itself and be rewarded with the many perks of blogging and content marketing.
“Can you help me create my Twitter profile?”, “I know Twitter can help in leadership branding, but I don’t know how to get started”, “I don’t know what to tweet”, “I don’t know why anyone will read my tweets” – These are some of the questions I get asked by CxO’s and business leaders on a regular basis. Even though Twitter has been around for more than a decade, too many business leaders are yet to unlock it’s complete potential.