I was nervous walking into the room.
Sales and marketing are the backbone of a business. It is the driving force that is responsible for generating revenue.
Kara hurried out of her office and slammed the car door in frustration as she sped out of the parking lot. Her boss gave her a bunch of papers to be signed by a new vendor they were using for a customer relations software package. As usual, when leaving the corporate office, Kara felt stressed, tense and about ready to come out of her skin. At first, she had been excited being hired by a successful company and figured going to work in their sleek new office building would be great. After three months, however, she felt like snapping at everyone in sight. Today was no exception as she gave her opinion aloud of all the drivers in her way who seemed to have no business on the road.
Augmented reality (AR) is a new industry growing at an exponential rate, loaded with opportunities for job creation. It offers a playground for entrepreneurs who want to use the certainty of Hard Trends to their advantage.
Twenty years ago Jay Shah got his first job in finance and in the course of a year, he went from selling credit cards to collecting overdue balances on those same cards. It didn't take him long to figure out the industry had some things backward, and he wanted to be part of a company doing it the right way.
Welcome to the 11th Anniversary Edition of Inflexion Point. I started this newsletter, originally named Inflection Point, in April 2008, when I was an Innovation Evangelist at Wipro. The inspiration came from my first boss at Wipro - Sangita Singh, and then GS Nathan and Vikesh Mehta fueled the desire. From a humble beginning of 300 recipients, the size has grown to over 14,000. Do reflect and share.
There’s no denying the fact that the Digital revolution today has changed the face of the marketing altogether. It is helping millions of businesses around the world achieve greater heights of success in their industries. With the help of social media, online paid advertising, content marketing and digital tools, businesses are changing the way they market themselves online.