More in Companies


4 years

Women Leaders Can't Control How Others Evaluate Them. Or Can They?

You may have a leadership title, or tremendous leadership potential, but that in itself doesn’t give you leadership presence.

4 years

The Body Language of Charisma

Let's face it, in business dealings, charisma counts. A lot. And charisma is as much about impressions and body language as it is about issues and substance. I've seen many qualified people get passed over for promotion (or lose a sale or fail an interview) simply because they couldn’t project an engaging attitude.

4 years

Competitor Analysis in a Business Plan

Are you familiar with the term competitor analysis? If yes, then you already know the advantages it beholds. If you are not, then it’s time to include competitor analysis in your marketing plan now.

4 years

What is My Brand’s Mental File Folder?

"People can only buy from your business if they have first paid attention to it. And attention is a scarce resource these days."

4 years

Is Brand Strategy a Creative or a Logical Exercise?

Brand is neither purely analytical nor solely emotional – it’s both.

4 years

Social Selling: The Essential Guide

Social selling is one of the hottest opportunities in digital marketing today, but there's still plenty of confusion around what social selling actually is, and how it works.

4 years

The Most Undervalued Characteristic of Leadership

There are many entrepreneurial and leadership success stories in the world--but there may be none better than Starbucks and Howard Schultz. 

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