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5 Key Features of a Small Business Website
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How to Deal with Change and Uncertainty
Our workplaces are ever-evolving. Workplace changes are accelerating. Early January of 2019, I traveled to Mexico to facilitate a workshop for a group of executives. I shared the platform with seven presenters from around the globe. During lunch, the discussion revolved around rapid changes that take place globally in the business environment today and how hard every company works to prepare and adapt to the changes. Everyone everywhere wants to be ahead in the game. And it is necessary to remain at the top in this environment, you’ve got to go that extra mile and prepare ahead of time for the changes. However, what we fail to realize is that while all mechanisms are geared towards preparing for these changes outwardly, we are unprepared from within. And because of this, there is constant tension and fear that looms within us due to which your full potential isn’t seen at work. You really aren't giving your best despite the efforts and hard work that you put in.
- 5
Best Small Business Branding Ideas For 2019
Branding is essential for all businesses. Branding is not just delivering products. Some of the best branding ideas help your business create experiences and build connections with customers which is much more than the product or service you offer. People come to your brand not for the product but for the experience. That is the real essence of branding. Everything your brand identity is related with will have an effect on your brand. This can be as big as the logo design or as subtle as the choice of colors you pick for the next billboard. Marketers who have created strong brands are aware of the fact that brands live everywhere. Branding your company means giving it life and meaning. It gives shape to the reason why people should connect with your brand.
- 4
Redefine and Reinvent Your Career Before It Leaves You Behind
We are no longer in a period of rapid change. We have now entered an amazing inflection point where true transformation happens. For example, we changed how we listened to music and catalogued our media when we went from CDs and floppy discs to all our smartphones holding music, photos, files, email and access to information. Technological change transformed our processes in these industries.
- 2
5 Most Effective Tips for Writing Mobile-Friendly Content
There is no doubt about the fact that a significant part of digital content is being viewed on mobile devices. The number of mobile readers has already outgrown the number of desktop-specific readers. No longer is responsive web design sufficient to cater to the needs of the mobile reading pattern, even if it may smoothly pass Google’s mobile-friendly test. You need to think deeper and work around all the aspects like text, videos, images, etc. which impact the user experience. Hence, mobile-friendly content will be truly appealing to mobile readers. Remember that you risk a high chance of losing your users if you are only focusing on responsive web design as your mobile strategy.
- 4
Why are Companies Setting Up Innovation Units?
Nine out of ten companies believe that they are too slow to market with new products. In the consumer goods category around 80% of new products fail. Since 2000, 52% of the Fortune 500 have merged, been acquired or gone bankrupt. These are some of the reasons why senior corporate executives are increasingly turning to separate innovation labs to spearhead their new product development. Innovation has never been more important nor so difficult.
- 4
5 Most Effective Website Design Tips for Small Business
“If your business is not on the internet, then your business will be out of business.”- Bill Gates
- 5
Does your Website Pass this Usability Test?
It is a common occurrence when you chance upon highly informational websites which offer great insights about the business and its product but is difficult to navigate. The site was definitely built keeping just the business in mind without giving much thought about the user experience.
- 6
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