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Cynicism, Algorithm, Dynamism: The Future of Emotional Advertising
Recently, I was invited on stage by CNN to be part of an AdWeek Europe panel of experts. The topic: The Art & Science of Emotional Storytelling.
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Beyond Bitcoin: The Future of Blockchain Technology
Bitcoins were introduced in 2009 to great fanfare. Although there had been predecessors, Bitcoins were framed as the first form of cyber currency.
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Six Tech Secrets All Non-Technical Leaders Should Know
Technology is essential to modern businesses looking to grow their website and develop their brand. The problem is that non-technical people can be scared of tech because they don’t understand it. There are a few not-tech secrets that can help to demystify the processes behind the great tech. Read on to discover!
- 5
Put Your Product to Another Use
Have you ever used a knife as a screwdriver or a shoe as a hammer? If so you repurposed a product for an application that the producer did not foresee. You put the product to another use. This idea can be a fruitful source of innovations for your product or service if you only you can think laterally.
- 4
Are you Overworking your People?
Are you the kind of boss who gets in at 7.30 am, works hard till 7 pm and expects all your staff to do the same? Are you finding it hard to recruit people who want to? Trust me when I tell you that this approach is not so good. There is considerable evidence that in office work, long hours do not lead to increased output. And there are negative consequences to overwork. People get burnt out.
- 5
US Companies to Prefer India over China
Since the Indian economy was opened up for foreign investment in the early 1990s, India is considered as a land of untapped business opportunities – this view has been consistently strengthened by progressive legal and business reforms embarked on by the central government. As a result, India has emerged as one of most favorable nations for foreign investors to invest in.
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The Importance of Online Advertising
The advancement of the World Wide Web since the last ten years has completely changed the advertising landscape.
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