More in Companies


4 years

Is Brand Just Messaging?

Mistaking messaging for brand is like mistaking a house for its paint color. Your brand positioning is the real estate – the “position” – you own in the mind of your customer. When chosen deliberately and honestly, that position is both meaningful to your customer and unique to your business.

4 years

What is a Benefit Ladder and How does it help my Business Grow?

Time travel for a minute. It’s 1975, and Procter & Gamble has just created Bounce laundry dryer sheets. This is a new category, so the world did not yet know what dryer sheets were. Prior to this, there was no such thing as dryer sheets. And Bounce launched this brand-new type of product with a functional benefit of wrinkle-free clothes. Because this Bounce dryer sheet contains wrinkle-relaxing ingredients, you put them in the dryer, and voilà, your clothes are wrinkle-free.

4 years

5 Building Blocks of Elite Company Culture

The data is in. Companies that have elite cultures outperform those who don't. Take Chick-fil-A for example. The company is on pace to become the nation's third-largest fast food restaurant by 2020. The company generates more revenue per restaurant than any other fast-food chain in the US, and it's only open six days a week.

4 years

How to Make the Right Decisions

The first time you get a project off the ground and up in the air, you feel like you’ve been blessed from above. The inspiration, the idea, the execution was all yours.

4 years

Don't Make This Leadership Assumption

Many times I have jumped in heart first when I read about a companies culture and the view of the leadership and where they were taking their organisation. I was so excited and filled with passion to work with the views of an overseas leader or celebrity CEO that many times I failed to ask are these views aligned to my local leadership or my local boss.

4 years

The Real Value Of Craftsmanship

In the famed halls of Europe, craftsmanship is seen as fine art. They celebrate their artisans and train the next generation so that the art is never lost. Even the most famous fashion brands along with the mechanized processing, depend on the skills of these craftspeople. The methods they use are kept safe as closely-guarded secrets, ideas that are valuable and not easily given away. These old-age traditions and craft include everything from jewellery to leather goods. These crafts are held in high esteem, something that is talked of with pride and extolled. And furthermore, these crafts like the ones mentioned above are highly sought-after and seen as the marking of luxury.

4 years

7 Leadership Lessons You Can Learn from a Super Successful CEO

In many ways, the current beliefs and thinking around leadership are amazing compared to the leadership beliefs of prior generations. No longer does it feel like leaders have to rule with an iron fist, not care about their people, or be afraid to show vulnerability in front of those people.