More in Companies


4 years

6 Factors Affecting the Success of a Small Business

As a business owner, we’re sure you’re excited about the journey of building and growing your venture. But are you aware of the things that cause the success or failure of a business?

4 years

Premortems: Reflections of the Future, Not the Past

Most everyone is familiar with postmortems, at least in a medical sense. With regard to medicine, a postmortem is conducted to determine why a person has died.

4 years

5 Emerging Trends in Branding for 2018

“Digital Marketing”, a term you must be familiar with today, was first used in early 1990s. If you trace the evolution from way back then, you’ll truly realize how digital marketing has evolved.

4 years

7 Effective Website Marketing Strategies to Increase Conversions

A professional website is the representation of your brand and your company's culture. It should be aligned with the mission and vision of your brand. Your website is the best marketing tool at your hands and as a business owner, you should take your website more seriously.

4 years

6 Tips to Build the Perfect Video Marketing Campaign in 2018

If you spend enough time on the Internet these days, you’re bound to notice that videos are taking the lead in terms of the type of content most enjoyed by users.

4 years

Critical Things You Must Know Before Leading a Team

When I think back to my first few months leading a group of people, it makes me cringe. I was learning as I went and my team had to go through that period of time as guinea pigs. Of course, I sought out the advice and guidance of those who came before me, but it was well after I had taken the role.

4 years

MNC or Entrepreneur? Whom would you work for?

You might tell yourself, a job is a job, why over scrutinise with different labels, but we all still end up doing that in reality, don’t we? I would like to believe there is a definite distinction between an MNC and an entrepreneur when it comes to work patterns and experiences, some parallels could also be drawn between large local organisations and MNCs in some contexts.

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