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4 years

Digital Essentials: Where to Focus Your Marketing Activities Over The Next Few Months

Since we published our Digital in 2018 reports back in January, I've been travelling around the world presenting our key findings, trends, and highlights with the teams at We Are Social and Hootsuite.

4 years

How the Best Leaders Conduct Successful Performance Reviews

The thinking and policies regarding performance reviews have experienced a shift within organizations. HR researcher Josh Bersin estimated as many as 70 percent of multinational companies are moving away from the outdated annual review approach to performance management. In the last five years, corporations including GE, Adobe, Microsoft, and Dell have axed annual performance reviews.

4 years

How to Fire Someone the Right Way

You’re faced with the challenge of having to fire someone. Maybe you’ve reprimanded the employee multiple times and they’re not learning from their mistakes. It could also be that they’re not delivering the quality of work expected, or they don’t get along with the other staff.

4 years

How Perceptions Hamper Career Growth

Have you ever felt a victim at work due to others perception about you? I know it’s convenient to say yes and score a brownie point for yourself and play ‘victim’. I haven’t felt victimized but I am sure that in my long career 'some' of my intra organisation growth or the lack of it must have happened based on ‘others’ perception about me.

4 years

What is the Shelf Life of a Brand Strategy?

If a brand strategy is created well, then your brand strategy is something that should last for years, if not decades. There are three scenarios when I would change my brand strategy.

4 years

6 Step Guideline for Social Media Content Plan

As a social media marketer, one is often left in a state of uncertainty.

4 years

The Anticipatory Entrepreneur

A great example of being anticipatory is ice hockey great Wayne Gretzky, who once said that the secret to his extraordinary career was skating to where the puck was going to be, not to where it had been.

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